Category Archives: Web Design

DesignWeb Design
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Best Practices in Landing Page Design for 2018

No matter in what direction your marketing strategy goes, there is only one direction your ads should take prospects: to a landing page. Landing pages are special web pages added to your website, where visitors are presented with an offer and prompted to take action. Landing page design is continually changing. For this reason, whenever […]...
DesignOnline marketingWeb Design
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How to Use Graphics to Build Customer Trust

A picture is worth a thousand words. Words may lie, but photos don’t. These two statements prove that images are a core part of communication between people. When we are talking about doing business, photography and graphic design are an intrinsic part of any branding and marketing strategy. Whatever you want to communicate to your […]...
DesignWeb Design
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Ecommerce Web Design Best Practices

There are many factors contributing to the success of your ecommerce business, and your website is one of the key factors. Any potential customer will form an opinion on your business by browsing your website. This is why you should pay great attention to the design of your website. Each type of design communicates something: […]...
DesignWeb Design
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The Best Fonts for Ecommerce

When we are discussing written messages, the two key components which define their success are the substance (meaning) and the form (the visual presentation). We have been discussing the substance of your marketing messages for some time now. Today we will focus on the form – namely, the fonts that you use for your ecommerce […]...
Web Design
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How to Design Product Pages for Maximum Conversion

You have been very astute so far, attracting prospects with social media marketing, creating amazing landing pages and building a great content strategy. And now your leads are browsing your products, ready to make their first purchase. Would it surprise you to know that many sales are lost because of the way product pages look […]...
Web Design
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Top B2B Web Design Trends Which Are Here to Stay

Whenever the phrase “latest trends” pops up, webmasters already start worrying about the changes they need to make to corporate websites. In the B2B environment, keeping up with the trends is a must. It shows professionalism and an in-depth understanding of what the market demands from service providers. Thankfully, the corporate world is less whimsical […]...
CreativeDesignWeb Design
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5 Best Sources for Creative Web Design Inspiration

Even the greatest artists need inspiration, so it is understandable if you feel that you are running out of ideas while designing your web page. This is the moment when you need to refresh your imagination and creativity by taking a step back and admiring other examples of great web design. “But I am supposed […]...
Online marketingWeb Design
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On-Page SEO Made Easy: What You Need to Do

Search engine optimisation represents a set of best practices and actions to be taken on a website to increase its visibility and findability on search engines (most importantly, Google). These best practices and actions are separated into two main categories: On-Page SEO Off-Page SEO Today we will focus on what you can do, as a […]...
Web Design
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Web Design vs Content – Which Matters More?

This is an ongoing debate, making copywriters and graphic designers clash into an endless battle. What is more important in a website: the design or the copy? Both sides have powerful arguments, and none is ready to relent to the obvious compromise: design and content actually complement each other, they do not (or should not) […]...
Web Design
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Key Elements of a High Conversion Homepage

What is the anatomy of a high conversion homepage? And how does it really work? What makes people click on CTA buttons or go to the checkout page on one site, while ignoring them on another website? There is a complex web of psychological impact and logical reasons stemming from the way a web page […]...
Web Design
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What Customers Expect from an Ecommerce Website

When you look at your ecommerce website, you see the result of hard work and dedication. But what do your customers see? Have you wondered how they perceive it, how they feel when landing on your home page for the first time and start browsing it? The situation is clear cut: your website is in […]...
Web Design
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How to Create a Smooth Shopping Experience on Your Website

The journey from the moment a visitor first lands on your website to completing their first purchase is complex and fraught with dangers. The gusty winds of mistrust may blow them away. The treacherous path of website navigation may give out. And the temptation of a smoother path leading to another website and another shopping […]...
DesignWeb Design
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The Anatomy of the Perfect Call to Action Button

The call to action button is the online version of the siren’s call, attracting as many people as possible to become your subscribers, leads and, eventually, customers. There are many things to say about the psychology and the careful testing behind a great CTA button. But we are here to help you and cut some […]...
Web Design
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The Most Common eCommerce Security Mistakes

Running an online shop is not a simple job: you have to be your own marketer, webmaster, account manager and sales agent. And there is one more thing which you should be, but that many small business owners forget about: your own IT security manager. eCommerce security is a very serious issue nowadays. You only […]...
DesignWeb Design
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How to Design a Killer Landing Page

Landing pages are one of the key elements of any website. They are the pages you should direct all your prospects to when they click on your ads. A great landing page is your top conversion tool: it gets you subscribers and sales. A badly designed one will render your advertising efforts purposeless. Before we […]...
DesignWeb Design
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Top Signs Your Website Needs a Facelift

How long have you had your website for? Five years? Longer than that? And when is it the last time you refreshed its design? These questions may puzzle you, but they are pertinent. Website design is no different from fashion: trends come and go. On top of that, the technological backbone of websites – programming […]...
DesignWeb Design
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Essential Features for Accepting Payments on Your Website

Most small businesses use their websites to sell their products and services. Currently, setting up and managing an online store is quite simple and affordable. However, accepting online payments is a sensitive and strictly regulated aspect of running your online business. Credit card fraud and data theft are, unfortunately, everyday issues in which people lose […]...
DesignWeb Design
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How to Pick the Right Font for Your Website

“What’s in a font?” we could paraphrase Shakespeare and it is quite a legitimate question. First of all, they are the basis of all sorts of writing done on a computer. Secondly, they are in a wide variety, so it is easy to get lost among various styles and pick the wrong one. What exactly […]...
DesignWeb Design
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How to Choose the Best Platform for Your Business Website

Doing business has changed dramatically in the online era. Even at a business to business level, the most valuable marketing and branding asset for any company is its website. Without exaggeration, the first impression a potential customer gets of your company is by looking at your website. A professional, clean design, good functionality and fast-loading […]...
DesignWeb Design
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5 Essential Elements Every Business Website Should Have

What makes a great business website? Is it the design? Or the contents? Which are the key elements visitors want to find on a website to continue browsing and take action? There are so many interlocking aspects which create an amazing browsing experience and they evolve together with people’s expectations. Websites are one of the […]...