Category Archives: Social Media

Social Media
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Social Media Predictions for 2020 and Beyond

Social media marketing is a living and organic thing that keeps changing with people’s preferences. You are never done creating, optimising and updating your strategy if you want to continue generating leads and sales. However, you are not labouring in the dark. We already have identified some definite trends for 2020 and we will share […]...
Social Media
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The Best Times to Post on Social Media in 2019

Social media is a powerful tool for businesses and marketers to find new clients. You know it, since you are using it, too. And you are probably looking for ways to grow your number of followers, the engagement rate of your content and the conversion rate of your traffic funnel. Leaving other considerations aside, the […]...
Social Media
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5 Reasons Why You Should Use Facebook™ Business Manager

Facebook™ Business Manager is one of the most advanced tools any social media platform has created especially for brands and companies that use social media marketing. It creates a clear separation between the personal accounts of the people who work for the business and the business pages and assets that the company creates on Facebook™. […]...
Social Media
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Facebook™ Plans to Launch Its Own Cryptocurrency – What Will It Mean for You?

Very soon, you may be able to pay for Facebook™ ads with a proprietary digital coin developed by the social media network. That’s right, the Facebook™ Team has been working for some time now on creating its own cryptocurrency. The latest information obtained by the media indicates that the Facebook™ token will be launched as […]...
Social Media
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How to Deal with Spammers on Your Business Facebook™ Group

Last week was absolutely crazy for Facebook™ groups. A massive spam attack hit many popular groups, with malicious users infiltrating and posting abusive and pornographic content. As a result, Facebook™ shut down several groups, before being aware of what was really going on. Now, they are working to restore these groups. Why are we discussing […]...
Facebook AdsSocial Media
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How to Fix a Failing Facebook™ Sales Funnel

Recent statistics show that Facebook™ still dominates the social media marketing world. However, looking closely at some of the findings, we realise a significant issue: 93% of businesses use Facebook™ for marketing, but only 49% of business owners consider that their Facebook™ campaigns are effective. Why is there such a discrepancy between these two numbers? […]...
Social Media
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How to Use Facebook™ Messenger for Customer Service

One of the first duties of any successful business owner is to make sure that they serve their customers promptly and accurately. Customer service is one of the core activities of any company, one which you cannot neglect. In the era of social media, your prospects and customers are less and less inclined to wait […]...
Social MarketingSocial Media
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Best Practices for Referral Marketing on Social Media

Referral marketing is the most effective form of marketing; social media is the best place to find leads for your business. So it is no wonder that referral marketing and social media have been brought together, creating a powerful marketing concept: social media referral marketing. How does social media referral marketing work? A traditional referral […]...
Social MarketingSocial Media
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LinkedIn Native Videos: What Marketers Need to Know

For years, LinkedIn has been pretty conservative in the way it has allowed users to share content and interact with each other. Mostly, this attitude of the developers came from the desire to keep this platform professional, and to encourage meaningful conversations between business people, employers and employees. However, there comes a moment when professionals […]...
Social Media
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How to Improve Facebook™ Video Watch Time

The number one competitor to YouTube for video sharing is, undoubtedly, Facebook™. In fact, there are estimates made by various specialists that soon enough more than half of the entire internet traffic at global level will be taken up by videos. And why not? Videos are instructive or entertaining, and they allow even people who […]...
Social Media
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Top Platform Changes That Changed Social Media in 2017

Looking back at 2017, we realise that the world has changed drastically for social media marketers. The pressure from individuals and regulatory bodies has forced social media platform owners to accept that they are responsible for the spreading of fake news like wildfire. Cyber bullying is another core issue that the social media should be […]...
Social MarketingSocial Media
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How to Create Better Instagram Stories

The world of social media has evolved tremendously, from simple text boxes and low-quality photos to hi-res video recordings and even live video sessions. Also, embarrassing examples from the past have taught people to embrace disappearing content, which remains live online for a short period of time, in favour of posts which are forever recorded […]...
Social Media
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Key Statistics for Social Media Marketing in 2017

As 2017 is drawing to an end, it is time to draw the line and see what this year meant for businesses using social media to attract clients. It has certainly been a busy year, with lots of perks and challenges. Targeting and content strategy became more important than ever. Branding strategies became more refined […]...
Social MarketingSocial Media
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What You Need to Know About Instagram Business Account

For a long time, Instagram has remained “business neutral”, offering only the possibility of adding a verified check mark to public personalities’ profiles. But now businesses can label themselves as such, as their owners can switch from a personal to a business profile. This may sound like exciting news, but you need to be aware […]...
Online marketingSocial MarketingSocial Media
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Best Practices for Generating Testimonials on the Social Media

Testimonials are, without a doubt, the best form of promotion. They are the digital era version of word of mouth and are incredibly effective in building customer trust. One single positive review from a happy customer is worth hundreds of pieces of content where you talk about your own products. This being the case, a […]...
Social MarketingSocial Media
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Leveraging Facebook™ Marketplace for Marketing

Facebook™ is no longer only a digital platform for people to socialise, share holiday photos and cute photos of kitten. Over time it has evolved into a complex forum where businesses, advertisers and marketers try to connect with customers and attract sales. The tendency of Facebook™ to become a digital version of our own complex […]...
Social MarketingSocial Media
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Emerging Social Media Platforms to Keep an Eye On

Let’s face it, the traditional social media platforms everyone is using for marketing are becoming overcrowded. Advertising costs are going up, while reach and conversion rates are going down. What is it to do, what plan B do companies have before Twitter, Facebook, LinkedIn and Instagram get into a complete deadlock? No, we do not […]...
CopywritingSocial Media
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Do’s and Don’ts in Hashtag Use for 2017

Over the last few years, hashtags have been used and abused in several ways. At the beginning, there were only private users raising the stakes in the longest, most annoying, most pointless and most dense number of hashtags per social media post. And then small companies and major brands joined the game. The hashtag challenge […]...
CopywritingSocial Media
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How to Write the Perfect Social Media Bio in 2017

Do you know that the simplest things make the greatest difference? You probably agree with this statement, but fail to see how it matters for the topics we are generally discussing on this blog – social media marketing. In fact, it has a tremendous significance, because many companies and solo entrepreneurs forget about a small […]...
Facebook AdsSocial MarketingSocial Media
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Top Facebook™ Updates in 2017 That You Can’t Afford to Miss

There is no doubt about it, Facebook™ is the most complex social media platform. It started by splitting its main functionalities into different mobile apps. Then it continued down the path of creating unique experience for the browser-based platform and for the mobile app. These are key benefits for everyday users, but what about businesses? […]...
Social Media
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How to Avoid Copyright Infringement in Your Social Media Posts

Social media is the most recent battlefield between copyright holders and individuals posting content which was not created by them. Copyright and trademark infringement is not generally pursued actively against personal accounts (although the law allows it and some companies take action), but it is a completely different story when it comes to business accounts. […]...
Social Media
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What Are Facebook™ Dark Posts and When to Use Them

The term “dark” is usually associated with negative issues, but there is absolutely nothing nefarious about the Facebook™ dark posts. They are, in a manner, a hidden way of advertising your products, but this is only with respect to your own company page newsfeed. How to Create a Dark Post in Facebook™ Before we actually […]...
Social Media
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How to Repurpose Old Social Media Content

Two years ago, the media giant New York Times took the decision of shutting down several of its blogs. The top reason cited was the enormous work needed to keep the blogs constantly updated with fresh, relevant and original content. This decision highlights a critical problem for every marketer and business owner out there: keeping […]...