Category Archives: Social Marketing

Social Marketing
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Social Media Marketing for Private Schools

Education is the key to success and many parents opt for private schools to make sure that their children have the best start in life. From less crowding to modern equipment in the classroom, private schools offer various benefits, as well as a specific community spirit. The secret of success is developing an effective promotional […]...
Social Marketing
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Facebook Marketing for Home Inspectors

Home inspectors are very necessary in real estate deals or insurance appraisals. They analyse the structure and the utilities networks in a building, looking for flaws, potential damages and hidden faults. Given the importance of their job, it would seem that all home inspector businesses should be successful. The reality is that many of them […]...
Social Marketing
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How to Promote Your App on Facebook

When Steve Jobs famously said “there’s an app for that” he had no idea that quite soon there will be an app for everything, from private clinics to news and media services. Right now, there is a huge competition among developers and companies to persuade consumers to use their app. And a lot of this […]...
Social Marketing
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Facebook Marketing for Financial Services Businesses

Financial services businesses such as investment broker, banks and other lenders have to face high competition and increasing pressure from new entrants, such as cryptocurrency brokers and fintech companies. To stay relevant and successful, these companies need to embrace the latest trends in marketing. And one of the most powerful trends is Facebook marketing. Can […]...
Social Marketing
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Design Tools to Create Instagram Stories Like a Pro

Instagram Stories are among the most popular type of social media content. Short and punchy, featuring high quality graphics and cool filters, this form of disappearing content features high in the content mix of many top brands. Of course, these large companies have a team of skilled designers to create professional looking Instagram Stories. So, […]...
Social Marketing
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Costly Mistakes Small Businesses Make In Social Media Marketing

Social media marketing is cost effective and efficient, if you do it right. There are written and unwritten rules about what businesses should do. The written rules are the terms and conditions set by each social media platform. The unwritten rules are the most difficult ones to follow – because they keep changing. Social Media […]...
Social Marketing
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Reasons Why Case Studies Should Feature High in Your B2B Content Marketing Strategy

The B2B marketing world is a difficult place to live in and succeed. The number of potential clients expands at a very slow rate, while competition grows day by day. Plus, your prospects are knowledgeable professionals who know exactly what they need, what they are looking for. This is why you should pay great attention […]...
Social Marketing
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How to Use TBT Hashtag to Promote Your Brand on Social Media

You must have encountered many social media posts labelled #TBT. The initials stand for: throwback Thursday. As the denomination shows, such posts are shared on Thursday. They are usually old photos/video of the user, reminders of important events from the past, awkward teenage/yearbook images, etc. Started by individual users, this trend has first reached influencers […]...
Social Marketing
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How to Build an Effective Instagram Sales Funnel (2019 Update)

Instagram is on the rise. As people are more attracted by visual content and less willing to sort through fake news and political debates, Instagram has grown its number of users and relevance, both for individuals and for businesses. And the team responsible with developing and maintaining the social media platform were quick to recognise […]...
Social Marketing
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Small Businesses Will Increase Their Spend on Social Media Marketing, Recent Survey Finds

Social media marketing plays an ever-increasing role for businesses across the world and we are not just making a statement, but drawing conclusions from a recent survey conducted by The Manifest, a business news website in the USA. The authors of the survey wanted to know how small businesses use digital marketing channels to promote […]...
Social Marketing
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5 Types of Facebook™ Audiences You Should Target with Ads

Many sales are the result of opportunity: the right ad is shown to the right person at the right moment. But this opportunity is not subject to luck or guesswork. Instead, it is the result of careful planning and audience segmentation.   Advertising to Facebook™ Users at the Ideal Moment What makes a Facebook™ user […]...
Social Marketing
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How to Use the New Facebook™ Attribution Tool

Facebook™ is, probably, the most marketing-friendly social media network and the Facebook™ team is constantly improving its ad creation tools and campaign management panel. Recently, marketers have gained access to a new and extremely useful tool: Facebook™ Attribution. What Is the Facebook™ Attribution Tool? Interactions between customers and companies were made easier by the internet […]...
AdvertisingSocial Marketing
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How to Write Highly Converting Social Media Ads Copy

Social media marketing has been for some time the darling of all digital marketing. Let’s be honest, random banner ads on websites are no longer effective. For one, a lot of people have ad blockers installed. For another, even if you get a few clicks, there’s no guarantee that they come from genuinely interested customers […]...
Lead generationSocial Marketing
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5 Lead Generation Mistakes Real Estate Agents Make On Facebook™

Both real estate agents and independent realtors can benefit a lot from using Facebook™ as a platform for finding new leads for their business. However, many of them miss out on lots of opportunities due to an inadequate approach.   Social Media Advertising Is Highly Specific   The key specific element of social media – […]...
Online marketingSocial Marketing
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How to Stream a Webinar on Facebook™ Live

Webinars are among the most effective lead nurturing strategies out there: they let you demonstrate your authority while connecting with your audience in direct conversation. Successful webinars usually end with lots of qualified leads, and even sales if you pitch your product or service at the end. The question is: how do you actually host […]...
Facebook AdsSocial Marketing
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How to Target Website Visitors with Facebook™ Custom Audiences

Facebook™ advertising continues to lead as one of the most efficient and cost effective digital marketing strategies, even after the Cambridge Analytica scandal. It had nothing to do with the businesses, marketers and brands that try to establish an open and honest relationship with consumers, and most Facebook™ users understood this. This is why you […]...
Online marketingSocial Marketing
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Simple yet Effective Growth Hacking Tips for Small Businesses

Every small business owner knows the meaning of the phrase ‘growing pains’. You probably spend lots of time thinking of ways to grow your business, move up to the next revenue threshold and reach new customers and new territories. Some of these strategies demand too much money, others take too much time. Meanwhile, you have […]...
Social MarketingSocial Media
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Best Practices for Referral Marketing on Social Media

Referral marketing is the most effective form of marketing; social media is the best place to find leads for your business. So it is no wonder that referral marketing and social media have been brought together, creating a powerful marketing concept: social media referral marketing. How does social media referral marketing work? A traditional referral […]...
Social Marketing
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How to Set a Realistic Social Media Marketing Budget

Social media marketing strategies cost less than large-scale channel strategies such as outdoor banners and TV commercials. However, it is unlikely that your business will get anywhere with an inadequate budget. As competition for the same digital real estate has increased on the main social media platforms, so have the average costs to get your […]...
Social MarketingSocial Media
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LinkedIn Native Videos: What Marketers Need to Know

For years, LinkedIn has been pretty conservative in the way it has allowed users to share content and interact with each other. Mostly, this attitude of the developers came from the desire to keep this platform professional, and to encourage meaningful conversations between business people, employers and employees. However, there comes a moment when professionals […]...
Social MarketingSocial Media
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How to Create Better Instagram Stories

The world of social media has evolved tremendously, from simple text boxes and low-quality photos to hi-res video recordings and even live video sessions. Also, embarrassing examples from the past have taught people to embrace disappearing content, which remains live online for a short period of time, in favour of posts which are forever recorded […]...
Social MarketingSocial Media
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What You Need to Know About Instagram Business Account

For a long time, Instagram has remained “business neutral”, offering only the possibility of adding a verified check mark to public personalities’ profiles. But now businesses can label themselves as such, as their owners can switch from a personal to a business profile. This may sound like exciting news, but you need to be aware […]...
CopywritingSocial Marketing
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5 Tips to Creating a Company LinkedIn Profile that Generates Leads

LinkedIn is the one of the highest performing lead generation sources for B2B and also performs well in the B2C sector. The nature of this network is the key explanation for this level of performance: people who create LinkedIn profiles are looking for employment or business opportunities. Also they tend to vest more trust into […]...
Online marketingSocial MarketingSocial Media
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Best Practices for Generating Testimonials on the Social Media

Testimonials are, without a doubt, the best form of promotion. They are the digital era version of word of mouth and are incredibly effective in building customer trust. One single positive review from a happy customer is worth hundreds of pieces of content where you talk about your own products. This being the case, a […]...