Category Archives: Online marketing

Online marketing
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Digital Marketing Strategies for Vegan Businesses

Veganism is a recent and powerful trend at global level. And many entrepreneurs start embracing this trend, either from personal conviction or because it makes business sense. In this article, we will show you how to create a solid digital marketing strategy for your vegan business. The Landscape of Digital Marketing for Vegan Businesses The […]...
Online marketing
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Voice Search for B2B: What You Need to Know

Should B2B marketers worry about the rising trend of voice search? After all, the purchasing process in this sector still follows traditional trends and is less influenced by the latest trends. Companies don’t look for purchasing managers and supply chain directors on Instagram or TikTok. Contracts are not concluded over a Messenger chat. However, voice […]...
Online marketing
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B2B Businesses and Google Local Search: What You Need to Know

Google local search queries are on the rise. As life and business pressure increase, the demand for local products and services goes up, as well. Frankly, nobody affords to wait until they receive a product they need or contract a service. While for individuals waiting is inconvenient, for businesses it is a strategic error. This […]...
Online marketing
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Voice Search and Ecommerce: Surviving the Change

Online shopping has undergone a tremendous transformation with the advent of voice search. Finding products and completing a purchase has turned from typing information to issuing voice commands. Digital assistants like Amazon Alexa, Google Assistant and Apple Siri have become personal shoppers for millions of people worldwide. They understand spoken language and perform all the […]...
Online marketing
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Is Your Brand Prepared for Voice Search?

What is the impact of voice search on your branding strategies? The answer is: tremendous. Your whole strategy for promoting and modeling your brand image must take into account this new way of looking for information, products and services. How Powerful Is the Voice Search Trend? Without exaggerating, voice search is the new mobile. Just […]...
Online marketing
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Content Marketing Metrics You Should Monitor All the Time

Content marketing metrics, just like SEO and social media engagement metrics, are valuable instruments. They tell you if the content you create and share performs well. By performing well, we mean several things. One is the constant flow of visitors and readers of your blog posts, social media posts and other types of content. Another […]...
Online marketing

How to Perform a SEO Audit on Your Website

The key goal of every business website is to be found by potential customers. To this end, you prepare various digital marketing strategies, invest in Facebook™ ads and try to maintain an active presence on various social media networks. And one more thing: you try to optimise your website for the most relevant keywords and […]...
Facebook AdsOnline marketing
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How to Generate Leads with Facebook™ Ads for Your Gym

Today’s mantra for most people is living a healthier life. Yet, you have not seen a significant increase in the number of the clients at your gym. You have your loyal customers and, every now and then, an influx of newcomers when you run a special promotion. But they don’t stick around for long.   […]...
Lead generationOnline marketing
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B2B Marketing: How to Reach Decision Makers

  One of the many differences between B2B and B2C marketing is getting your message in front the ultimate buyer: the decision maker. In B2C, every potential lead is a potential customer. Even though spouses make important purchasing decision together, each of them has an equal power of decision.   In B2B, things are very […]...
Online marketing
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What Exactly is Intent Marketing?

The Holy Grail of marketing is to give everyone the right message about the right product at the right moment. When this goal is reached and a formula of sorts is found, we can say that a marketer’s job becomes obsolete. However, marketers need not fear, because we are nowhere close to that moment.   […]...
Lead generationOnline marketing
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The Good, the Bad and the Ugly in Email Marketing for 2018

  When social media ads were first introduced, experts predicted the death of email marketing. Years later, email marketing and social media ads coexist happily and help business owners create targeted and personalised integrated campaigns and find better qualified leads.   However, this does not mean that all is good and rosy in the email […]...
Facebook AdsOnline marketing
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How to Use Lookalike Audiences and Email Marketing to Grow Your Business

For many business owners, the idea of an online strategy is a “this-or-that” approach. Some use email marketing, while others use Facebook™ marketing. But too many of them consider splitting their marketing budget so that they use Facebook™ AND email. Spending money on Facebook™ ads without a clear image of the audience you want to […]...
Online marketingSocial Marketing
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How to Stream a Webinar on Facebook™ Live

Webinars are among the most effective lead nurturing strategies out there: they let you demonstrate your authority while connecting with your audience in direct conversation. Successful webinars usually end with lots of qualified leads, and even sales if you pitch your product or service at the end. The question is: how do you actually host […]...
Facebook AdsLead generationOnline marketing
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How to Use Facebook Ads and Chatbots to Increase Your Conversion Rate

One of the metrics used to measure the success of online marketing strategies is conversion rate. This metric represents the percentage of leads that make a purchase and, thus, become your customers. As any marketer knows, it is becoming increasingly harder to obtain a good conversion rate at an affordable total cost. People are constantly […]...
Lead generationOnline marketing
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How to Write a Case Study for your Ecommerce Business

Case studies are one of the most persuasive types of content, almost on par with testimonials. They speak of how your products and services have actually helped real people solve their problems and achieve their desired results. They reinforce and confirm everything you say in your product descriptions and promotional materials. Writing a Case Study—Not […]...
Online marketingSocial Marketing
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Simple yet Effective Growth Hacking Tips for Small Businesses

Every small business owner knows the meaning of the phrase ‘growing pains’. You probably spend lots of time thinking of ways to grow your business, move up to the next revenue threshold and reach new customers and new territories. Some of these strategies demand too much money, others take too much time. Meanwhile, you have […]...
Lead generationOnline marketing
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Best Email Marketing Tools for Small Businesses in 2018

If you are looking for an affordable and effective online marketing strategy, your answer is email marketing. While people may ignore social media ads and promoted posts, they always check their inbox at least once per day. For marketers and business owners, setting up and running an email marketing campaign takes less time and money […]...
Online marketing
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Top Mobile Apps for Busy Digital Marketers

A digital marketer’s work cannot wait in stand by, even during a commute drive or as you get from one business meeting back to the office. You need to know whether your ad campaigns work or if your brand reputation is doing well in the online environment, and you need to know the latest trends […]...