Category Archives: Lead generation

Lead generationSocial Marketing
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5 Lead Generation Mistakes Real Estate Agents Make On Facebook™

Both real estate agents and independent realtors can benefit a lot from using Facebook™ as a platform for finding new leads for their business. However, many of them miss out on lots of opportunities due to an inadequate approach.   Social Media Advertising Is Highly Specific   The key specific element of social media – […]...
Lead generationOnline marketing
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B2B Marketing: How to Reach Decision Makers

  One of the many differences between B2B and B2C marketing is getting your message in front the ultimate buyer: the decision maker. In B2C, every potential lead is a potential customer. Even though spouses make important purchasing decision together, each of them has an equal power of decision.   In B2B, things are very […]...
Lead generationOnline marketing
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The Good, the Bad and the Ugly in Email Marketing for 2018

  When social media ads were first introduced, experts predicted the death of email marketing. Years later, email marketing and social media ads coexist happily and help business owners create targeted and personalised integrated campaigns and find better qualified leads.   However, this does not mean that all is good and rosy in the email […]...
Facebook AdsLead generationOnline marketing
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How to Use Facebook Ads and Chatbots to Increase Your Conversion Rate

One of the metrics used to measure the success of online marketing strategies is conversion rate. This metric represents the percentage of leads that make a purchase and, thus, become your customers. As any marketer knows, it is becoming increasingly harder to obtain a good conversion rate at an affordable total cost. People are constantly […]...
Lead generationOnline marketing
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How to Write a Case Study for your Ecommerce Business

Case studies are one of the most persuasive types of content, almost on par with testimonials. They speak of how your products and services have actually helped real people solve their problems and achieve their desired results. They reinforce and confirm everything you say in your product descriptions and promotional materials. Writing a Case Study—Not […]...
Lead generation
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Key Features of a Great Customer Referral Programme

Word of mouth is the best form of advertising. Instead of wondering whether  product descriptions are accurate and fair, prospects can read the opinions of people who have actually purchased the product. It is even more believable if the respective customer is a friend of the prospect. This is, in a nutshell, how customer referral […]...
Lead generationOnline marketing
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Best Email Marketing Tools for Small Businesses in 2018

If you are looking for an affordable and effective online marketing strategy, your answer is email marketing. While people may ignore social media ads and promoted posts, they always check their inbox at least once per day. For marketers and business owners, setting up and running an email marketing campaign takes less time and money […]...
Lead generationOnline marketing
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Content Marketing Trends to Look Out For in 2018

Today’s hottest trend is tomorrow’s old news. All the great content marketing strategies you have been applying so far are doomed to become ineffective one day. And by the way people’s demands and expectations evolve, that day may not be too far away. However, there is always something new to replace old marketing strategies. Just […]...
Lead generation
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5 Effective Strategies for Mobile Lead Generation

The current state of the internet world is simple: the largest proportion of traffic comes from mobile devices. As a direct consequence, your lead generation efforts must focus on this medium in a significant manner. And, as you might imagine, there are differences between desktop and mobile lead generation tactics. First of all, there are […]...
AdvertisingLead generationOnline marketing
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How to Create Detailed Buyer Personas for Your Marketing Strategy

Have you heard of PR Mary, IT Jake and Paralegal Suzie? They are all buyer personas – prototypes of a specific customer group for a specific product. Buyer personas are needed in marketing in order to have a deep understanding of the audience you are addressing, to tailor your tone of voice and messages to […]...
Lead generation
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How to Use Syndicated Content to Generate Leads

First of all, what is syndicated content? It is the same content you create usually for your content marketing strategy, but with a wider audience reach than you could achieve with your social media accounts and blog. When you syndicate your content, you send it out for sharing on various digital channels, such as popular […]...
CopywritingLead generation
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Key Elements of a Successful Slide Presentation

Slide presentations are one of the most effective formats for delivering keynotes, sales propositions and other business-related communications. In the B2B environment, knowing how to create and deliver a slide presentation is a must-have skill. However, there is still a huge difference between good presentations and successful ones. A good presentation complies with some basic […]...
CopywritingLead generation
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How to Create a Product Demo That Sells

“Show me the goods, I’ll show you the money” is the basic principle behind product demos. You show people what your product does and they line up to order it. Well, that’s an overly simplistic view. In reality, not every product demo out there brings in the sales. There are ways in which you can […]...
CopywritingLead generation
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5 Effective Lead Magnets You Should Use in 2017

Lead magnets represent giveaways for your social media followers and website visitors which are offered for the purpose of converting them into leads. This is usually done by asking people to give their email address in exchange for access to the content. However, for this to work, what you offer prospects must be perceived as […]...
Lead generation
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How to Craft the Perfect Elevator Pitch

To understand what an elevator pitch is, imagine you’ve been chasing around a busy investor for days and you are suddenly together in the elevator riding up. You have exactly as much time as it takes them to reach their floor to pitch your idea and convince them to put money into your business. The […]...
Lead generation
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B2B Marketing Trends for 2017

Trends are coming and going, so it is important to adopt them at the right moment and to abandon them when they are no longer effective. However, it seems that B2B marketing is stubborn in sticking to the “working formula” taken right out of the corporate handbook. However, there is one thing marketers need to […]...
CopywritingLead generation
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How to Use SlideShare for B2B Marketing

SlideShare is the most powerful and popular platform for slide presentations. It has become even more valuable since it was acquired by LinkedIn. The reason for this is that every SlideShare member can automatically share their presentations on the LinkedIn page, reaching all their network of contacts. Presentations are a very versatile medium for sharing […]...
CopywritingLead generation
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Steps to Crafting a Great B2B Sales Pitch

Let’s face it: everyone gets nervous before writing their first sales pitches. “Am I too aggressive?” “Am I persuasive enough?” “Will people even want to read this?” Your doubts are understandable. After all, who isn’t already tired of all the sales pitches they receive in the inbox, mailbox and, recently, even on their phones? You […]...
Lead generationOnline marketing
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Top eCommerce Strategies for 2017

eCommerce is the hottest topic of discussion among marketing specialists and business owners. In an increasingly mobile and connected world, people are more and more demanding when it comes to the flexibility and availability of the shopping experience. A few years ago, an online store by itself was innovative. Now we are already talking about […]...
Lead generation
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Top 5 Effective Lead Generation Strategies for Startups

We have discussed many aspects concerning lead generation strategies for small- and medium-sized companies. But many of these strategies are not feasible for startups. New entrepreneurs have neither the finances nor the time to channel exclusively to this type of marketing strategy, while figuring out how to make their business take off. There are so […]...
Lead generation

Top Cost-Effective Lead Generation Strategies

We have written extensively on lead generation as one of the key strategies for growing your client base and creating loyal customers who, in turn, will become brand ambassadors for your business. However, as more and more companies compete for the same market share, lead generation strategies have become more and more sophisticated and expensive. […]...
Lead generationSocial Media

How to Generate Leads through Smart Social Monitoring

We have discussed amply on various lead generation strategies and campaigns, and if we still approach this topic it is because this is the bloodline of any company in the current economic and socio-demographic environment. People use the social media for far more than just socialising with their friends – for finding information, asking recommendations […]...
Lead generationSocial Media
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How to Integrate Social Media into Your Lead Nurturing Efforts

Lead nurturing is all about building trust and a direct rapport with people, and giving them the reasons they need to become your customers. In a nutshell, lead nurturing represents every type of marketing and engagement activity you perform to attract people’s attention, raise their interest, create a desire for your products and services, and […]...
Lead generationOnline marketing
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5 Effective Ways to Find Guest Posting Opportunities

Guest posting is among the most efficient ways for entrepreneurs and specialists to build their reputation as experts, to gain exposure towards a large audience and to attract new customers for their business. When you guest blog, you are not paid for the articles you contribute, but receive something equally, if not more, valuable: the […]...