Category Archives: Facebook Ads

Facebook Ads
Blank Image

How to Use Facebook™ Ads to Drive Webinar Registrations

Webinars are powerful marketing tools. They help businesses build authority, attract qualified leads and drive sales. According to a survey conducted by ClickMeeting webinar platform among B2B decision makers: 76% B2B buyers based their purchasing decisions on attending webinars 41% of them prefer interactive and video content 35% of them prefer on-demand audio/video content This […]...
Facebook AdsOnline marketing
Blank Image

How to Use Lookalike Audiences and Email Marketing to Grow Your Business

For many business owners, the idea of an online strategy is a “this-or-that” approach. Some use email marketing, while others use Facebook™ marketing. But too many of them consider splitting their marketing budget so that they use Facebook™ AND email. Spending money on Facebook™ ads without a clear image of the audience you want to […]...
Facebook Ads
Blank Image

The Local Business Guide to Facebook™ Ads

Looking over the advice we’ve shared so far on Facebook™ advertising, we focused mostly on creating a sales funnel and driving traffic to your website. This choice was based on the fact that a large proportion of businesses are online these days and their owners operate them strictly through a website and an online store. […]...
Facebook Ads
Blank Image

What you Need to Know about Retargeting Ads for Cart Abandonment

Cart abandonment is the number one reason your business does not achieve a good conversion rate, in accordance to the money you invest in advertising and marketing strategies. This has been an ongoing problem since online shopping came into being. A research company called the Baymard Institute published a list of annual cart abandonment statistics […]...
Facebook AdsLead generationOnline marketing
Blank Image

How to Use Facebook Ads and Chatbots to Increase Your Conversion Rate

One of the metrics used to measure the success of online marketing strategies is conversion rate. This metric represents the percentage of leads that make a purchase and, thus, become your customers. As any marketer knows, it is becoming increasingly harder to obtain a good conversion rate at an affordable total cost. People are constantly […]...
Facebook Ads
Blank Image

How to Install the Facebook™ Pixel on your WordPress Website

We have already discussed the importance of using the Facebook™ Pixel in several articles. Without going into a deep introduction on how this code element works, we will start by reminding you that the Facebook™ Pixel helps businesses and marketers: Create custom audiences on Facebook™ from website visitors; Build successful remarketing ad campaigns; Trigger action […]...
Facebook AdsSocial Media
Blank Image

How to Fix a Failing Facebook™ Sales Funnel

Recent statistics show that Facebook™ still dominates the social media marketing world. However, looking closely at some of the findings, we realise a significant issue: 93% of businesses use Facebook™ for marketing, but only 49% of business owners consider that their Facebook™ campaigns are effective. Why is there such a discrepancy between these two numbers? […]...
Facebook AdsSocial Marketing
Blank Image

How to Target Website Visitors with Facebook™ Custom Audiences

Facebook™ advertising continues to lead as one of the most efficient and cost effective digital marketing strategies, even after the Cambridge Analytica scandal. It had nothing to do with the businesses, marketers and brands that try to establish an open and honest relationship with consumers, and most Facebook™ users understood this. This is why you […]...
Facebook Ads
Blank Image

How to Segment Your Customers for Facebook™ Advertising

Audience segmentation and targeting is one of the most effective ways of reducing your Facebook™ ad spending. This is extremely important for start-ups and small businesses, whose owners cannot compete with big brands. The specifics of Facebook™ layout limit the possibilities of showing ads to a few areas on the computer or mobile screen. This […]...
Facebook Ads
Blank Image

Top Ways to Lower Facebook™ Ad Spending

Facebook™ is still the leading and most effective social media platform for marketing. This means that there are many competitors bidding for the same prize: their ads showing on the newsfeeds of various audiences. In turn, this means that ad spending for social media campaigns is increasing from year to year. Some companies have already […]...
AdvertisingFacebook Ads
Blank Image

Ways to Stop Fake Clicks on Your Facebook™ Ads

Social media marketing is not at all cheap, but businesses don’t mind paying if they obtain the desired results. But that does not happen all the time, and the platform with the most disparate results between ad budget and ROI is Facebook™. This problem is caused by fake clicks. These clicks do not come from […]...
Facebook Ads
Blank Image

Why You Should Use Facebook™ Carousel Ads

Innovation is at the heart of progress. Do you remember the first online ads you created? There were so many technical restrictions and you had to be satisfied with bland text links and low-quality images. But now you can experiment with hi-res photos and superb videos, you can add user interactions and make your ads […]...
AdvertisingFacebook Ads
Blank Image

Social Media vs. Google vs. Banner Ads – Which Is the Most Effective?

Every marketer and business owner has one key expense under scrutiny all the time: the marketing budget. This is money spent to acquire new customers. Whether they reach a full return on investment or not depends on several factors: how many prospects they manage to attract, what type of trade offs (discounts, special offers) they […]...
AdvertisingFacebook AdsOnline marketing
Blank Image

SEO & Facebook Need the Same Fuel

This guest blog from Simon Dell talks about why Facebook Ads & SEO work so well together If you’re reading this blog on the AdChief website, you don’t need to be convinced of the benefit of Facebook ads. When done right, the platform can deliver high quality, low cost traffic to your website that will […]...
Facebook AdsSocial MarketingSocial Media
Blank Image

Top Facebook™ Updates in 2017 That You Can’t Afford to Miss

There is no doubt about it, Facebook™ is the most complex social media platform. It started by splitting its main functionalities into different mobile apps. Then it continued down the path of creating unique experience for the browser-based platform and for the mobile app. These are key benefits for everyday users, but what about businesses? […]...
Facebook Ads
Blank Image

How to Effectively A/B Test Facebook™ Ad Campaigns

Most companies have one issue in common: they have to make do with a small advertising budget. This is true not just for start-ups or home-based businesses, but also for small- and medium-sized enterprises. To be frank, there is a huge spending power gap between large companies and everyone else. This means that marketing managers […]...
Facebook AdsSocial Marketing
Blank Image

How to Effectively Plan Your Facebook™ Holiday Campaign

The holidays are just around the corner and every marketer and business owner knows this is the perfect time of the year for great sales and increased customer engagement. Nobody wants to spend their vacation time working on social media campaigns, though. It goes without saying that these campaigns should be scheduled ahead of time. […]...
Facebook Ads
Blank Image

How to Nurture Leads with Facebook™ Ads

Lead generation is, to marketing and sales, what a dashing knight marrying a beautiful princess is, to fairytales. Without this all-important element, you will develop huge holes in your advertising budget, diminished website traffic, and precisely zero sales. You’ll be wasting all your time, bringing in disinterested clientele, and paying for clicks on ads that […]...
Facebook Ads
Blank Image

How to Use Facebook™ Lead Ads Effectively

In terms of innovation and facilities offered to marketers, Facebook™ is definitely the number one social media network. We have discussed many of the advertising and promoted content features you can use and have showed you insider tips and tricks to get the most out of your Facebook™ ads budget. Today we will talk about […]...
Facebook Ads
Blank Image

Top Facebook™ Ads Metrics You Should Keep an Eye On

Even in the old days of print and radio advertising, marketing managers would painstakingly collect and analyse data concerning the performance of their ads. It makes sense to know if your investment pays off, no matter how large or small it is. Beyond actual money, you invest time, talent and dedication into crafting ads and […]...
Facebook Ads
Blank Image

5 Advanced Facebook™ Ad Targeting Strategies

As you may have noted, we have covered lots of topics related to Facebook™ advertising so far. This is because one – Facebook™ is the largest social media platform with the biggest number of monthly active members, and two – because the Facebook™ Ads Manager and insights tools are the most advanced of all the […]...
Facebook Ads
Blank Image

What Is New in Facebook™ Ads Manager

One of the main signs that a social media platform has matured is the range of facilities it offers businesses to attract more customers and advertise its products. From this point of view, we can safely say that Facebook™ is the most mature social media platform. Just take a look at the way insights are […]...
Facebook AdsSocial Media
Blank Image

How to Promote Your Company Events on Facebook™

Hosting events is one of the top recommended ways to gain exposure for your company, build authority in your niche and create a fresh pool of contacts – potential customers or business partners. Whether this event is a keynote speech, a product launch or a full-scale business convention with reputed featured speakers, if you want […]...
Facebook Ads
Blank Image

Facebook™ vs. Twitter Ads: The Showdown

Social media advertising has become a staple for any business which wants to be successful and maintain a continuous traffic and sales funnel with an affordable investment. Indeed, even large corporations which can afford all kinds of advertising (outdoor billboards, TV and radio commercials, direct mail) are setting aside larger and larger chunks of their […]...
Facebook AdsSocial Media
Blank Image

5 Ways in Which You Miss Your Target in Social Media Ad Campaigns

Social media ad campaigns are the lifeblood of many small business owners and marketers. However, not all these campaigns hit their mark. Some of them are near misses, while others are complete failures. However, they are designed strictly within the acceptable rules of the respective social media platform, they are created in good faith, and […]...
Facebook AdsSocial Media
Blank Image

The Rise of Ad Blockers – Should You Worry?

In the already difficult battle among marketers and a more and more ad-resisting public, a new enemy has risen: ad blocking software. This software was developed as a browser plugin which effectively hides all kinds of banner ads from websites. In more recent versions, these ad blockers also hide social media ads on Facebook™, LinkedIn […]...
AdvertisingFacebook Ads
Blank Image

5 Reasons Why Your Facebook Ads Were Rejected

This is something that has happened to many marketers and entrepreneurs: they prepared an ad for Facebook™, double-checked everything…and it remained with the status “pending”. After a while, the status changed to “rejected”. The most frequent reason why Facebook™ rejects ads is because they do not comply with the ratio 80% photo or video and […]...