Category Archives: Facebook Ads

Facebook Ads
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Facebook Ads for Insurance Agents

Selling insurances is not an easy job. Prospects are wary and competition is lurking around the corner. So, how do successful insurance agents get a steady flow of contracts signed? One of the marketing tools they are using is Facebook ads. How Can Facebook Ads Help Insurance Agents? There are few things that Facebook does […]...
Facebook Ads
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Facebook Advertising for Recruitment Agencies

Finding good candidates for the positions you are recruiting for is harder than ever. There are a lot of recruitment agencies like yours using job boards and LinkedIn. Candidates use their own networks to explore new career opportunities. However, there is another way to find potential candidates: through Facebook advertising. Can Recruitment Agencies Use Facebook […]...
Facebook Ads
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How to Solve the Most Annoying Facebook™ Marketing Problems

Facebook™ marketing is one of the leading elements of digital marketing strategies for companies all over the world. Its effectiveness and affordable character (when it is done right) help businesses create continuous traffic and sales funnel to their website. Thus, whenever something goes wrong, you have good reason to worry. Without a steady flow of […]...
Facebook Ads
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Smart Tips for Using Social Proof to Boost Your Facebook™ Ads

Just when you thought you’ve perfected your technique for getting good conversions from your Facebook™ ads, the numbers start dropping. This is a sign that your competition is also working hard at their marketing strategy and doing something different.   This something different may well be adding social proof to their Facebook™ ads. It is […]...
Facebook Ads
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Facebook™ Ad Hacks that Work in 2019

“What, there are NEW Facebook™ ad hacks to learn?” We understand your frustration, but the truth is that nothing stays the same for a very long time in advertising and marketing. The reason why is quite simple: as soon as someone discovers a new trick for boosting conversion ads, everybody else starts doing the same […]...
Facebook Ads
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Everything You Need to Know About Facebook™ In-Stream Video Ads

The competition for Facebook™ users’ attention is mounting day by day. Some businesses resort to Facebook™ ad campaigns for Messenger or strictly for the mobile app. Others try to make the most of the insights they have from their Facebook™ page and the Pixel to target the best-qualified leads.   In addition, Facebook™ itself is […]...
Facebook Ads
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Facebook™ Ads Myths You Should Stop Believing

The internet is a fascinating place where everyone can share their ideas and opinions. It is a democratic forum, with little censorship (except for serious offenses, such as hate speech and vulgarity). This means that we can enrich our knowledge day by day. But it also means that we can learn misconceptions, half-truths and even […]...
Facebook Ads
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How to Improve Your Facebook™ B2B Ads

Facebook™ is a very useful marketing platform both for B2C and B2B companies. Decision makers, purchasing managers, and buyers spend a lot of time on this social media network and are just as likely to respond to an ad there as they would to a LinkedIn ad, for instance. There are, however, specific rules that […]...
Facebook Ads
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Facebook™ Metrics that Matter in 2019

How effective is your Facebook™ marketing? You take a look at the analytics panel of your page and the numbers look pretty good. But are they truly relevant? More importantly, will they be relevant in the near future, considering the constant changes Facebook™ makes to its ranking system? The social media platform learned a lot […]...
Facebook Ads
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Examples of High Converting Facebook™ Ads for Hotels and Travel

  Facebook™ ads are very effective for many industries, including the hospitality business. Travel agencies, hotels and airlines rely on them to build relationships with customers and promote their offers. The social proof was given by friends and family members who liked their pages and recommended their services are very helpful – and this is […]...
Facebook Ads
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Lead Generation for Pet Businesses Using Facebook™ Ads

Pets play an important role in people’s lives. Most pet owners treat their four-legged friend as a family member. They give them the best of everything: food, toys, and healthcare. Pet stores like yours help people provide their cats, dogs or other kind of pets with everything they need, from healthy food to comfortable clothing […]...
Facebook AdsOnline marketing
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How to Generate Leads with Facebook™ Ads for Your Gym

Today’s mantra for most people is living a healthier life. Yet, you have not seen a significant increase in the number of the clients at your gym. You have your loyal customers and, every now and then, an influx of newcomers when you run a special promotion. But they don’t stick around for long.   […]...
Facebook Ads
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Facebook™ Ads Tips for Mortgage Brokers and Lenders

Mortgage brokerage is not an easy line of business. You need a constant supply of leads – but not just people who are interested in buying a house. They must also meet the financial criteria for qualifying for a mortgage loan. Since the 2007-2008 global economic crisis, these criteria have become increasingly difficult to meet […]...
Facebook Ads
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How to Use Custom Frames for Facebook™ Dynamic Ads

Facebook™ ads are very effective because they look like regular posts and users do not perceive them as disruptive. Very few of them will bother to hide your ads, unless they are too repetitive (see our article about improving your ad relevance score on Facebook™).   However, the very characteristic that makes Facebook™ ads perform […]...
Facebook Ads
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Examples of Facebook™ Ad Campaigns for B2B Industries

We have discussed in some of our previous articles about the role of Facebook™ advertising for B2B industries. The fact remains that many marketers have the preconceived idea that social media marketing for B2B begins and ends with LinkedIn.   In reality, decision-makers are tired of the continuous onslaught of LinkedIn ads and InMails. By […]...
Facebook Ads

Mistakes B2B Marketers Make In Facebook™ Ads

For starters, one of the worst mistakes B2B marketers can make is ignoring Facebook™ as a source of good leads. While it is true that B2C pages and ads are prevalent, this social media network is an online forum where you can find purchasing managers, corporate buyers and other decision makers.   In fact, the […]...
Facebook Ads
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5 Killer Facebook™ Ads Recipes for Restaurant Business

This is one of the most difficult times to run a restaurant. There are so many large fast-food networks available, offering cheap and quick meals for busy people. The growing concept of street food mobile units is yet another strong competitor for traditional restaurants. Let us not talk about countless mobile apps allowing people to […]...