Category Archives: Copywriting

Copywriting
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Long Form Content vs. Short Form Content: Which One Is Better?

The evolution of the internet and the devices used to browse it changed the way content writers craft their articles. In the beginning, there was absolutely no difference between print and online articles. Now, we see a huge difference: in the layout and formatting, in the length of sentences and paragraph, even in the choice […]...
Copywriting
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Why You Should Write 5 Blog Posts For Your Business

The answer is because writing blogs or articles are the secret to everything that you want to achieve for your business in social media. On social media, people are attracted to some posts and avoid others. Most people think, if I post “buy my widget,” that everyone on Facebook™ will suddenly just buy it. While […]...
Copywriting
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How to Write Copy for Millennials

Millennials… every day more and more of them join the workforce and become target customers for all kinds of businesses. Some of them are still teenagers, but some of them are already in their 30s. They grew up with MTV, with CDs and video games, witnessed the birth of internet and the rise of mobile […]...
Copywriting
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How to Amp Up Your Ecommerce Copywriting Style

How do you take your ecommerce copywriting from “duh” to “wow”? Scaling your copywriting style and embracing the unique tone of your brand does not happen overnight. But it better happen fast if you want your ecommerce business to flourish. The core part of ecommerce copywriting is making people say: “I want this product!” Just […]...
Copywriting
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How to Write Effective Copy for Mobile Sites and Apps

Mobile phones have effectively replaced computers for people who do not need to work with complex software requiring great computing power. Browsing the internet, watching movies and listening to music is now done with a mobile phone. And since we first mentioned browsing the internet, this activity includes many other end purposes: using the social […]...
AdvertisingCopywriting
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The Role of Emotion in Ad Copywriting

Shopping is not a rational decision, but one triggered by emotions. It does not matter if it is a piece of fancy jewellery, a sofa or a car, people have to desire a product in order to click on the Buy Now button. Many people buy items they do not really need, just because the […]...
Copywriting
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Tips for Writing Attention-Grabbing Homepage Content

Looking at a website homepage as a first time visitor is like meeting a new person: the first impression matters. After the design, page layout and colour palette pass muster, the visitor will focus on the content. What they read there will cement their decision to keep browsing or to leave the website. Writing attention-grabbing […]...
Copywriting
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What You Need to Know about Direct Response Copywriting

Direct response copywriting is not about building a brand image, or authority for the company as leader in its niche. It is all about getting the reader to do what you want, that is, follow through with the CTA. Yes, direct response copywriting has an ambitious and difficult goal, but decades of use have demonstrated […]...
Copywriting
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What to Do When Someone Steals Your Unique Site Content

The internet is a vast place with all sorts of people: there are content authors who strive to create unique and interesting articles and videos, there are people reading or watching the said content, and there are people who steal it and use it for their own purposes. Sadly, the internet is rife with copyright […]...
Copywriting
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5 Most Common Ecommerce Copywriting Mistakes

What has the power to turn a casual browser into a customer, and a decided potential customer into a non-customer? The answer is: copywriting. People rely on the texts they read on your ecommerce business website to determine if your business is capable of satisfying their needs and if they can trust your products and […]...
CopywritingSocial Marketing
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5 Tips to Creating a Company LinkedIn Profile that Generates Leads

LinkedIn is the one of the highest performing lead generation sources for B2B and also performs well in the B2C sector. The nature of this network is the key explanation for this level of performance: people who create LinkedIn profiles are looking for employment or business opportunities. Also they tend to vest more trust into […]...
Copywriting
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5 Tips For Writing Great Press Releases

Before the internet and the social media, press releases where the only way in which companies could share their news with the general public. The press releases would be sent to major newspapers and printed in a special section. Right now, any business, large or small, can share their updates and developments on their website […]...
AdvertisingCopywriting
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How to Write an Advertorial That Doesn’t Look Like an Ad

Advertorials are, probably, the first form of native advertising. The first advertorials appeared in magazines and newspapers, before the age of internet. To define an advertorial, it is a piece of promotional content which looks and reads like actual articles usually published in the respective magazine. Thus, writing an advertorial requires both editorial skills and […]...
Copywriting
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5 Actionable Tips for Writing Winning Product Descriptions

A picture is worth a thousand words, but you still need to write descriptions to accompany product photos. A great product description will persuade a prospect to make a purchase, even if they did not have the intention to buy anything. A bad product description will deter even a decided customer. Great product descriptions build […]...
Copywriting
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Tips for Writing Powerful B2B Email Marketing Copy

Email is still one of the most powerful and cost-efficient marketing tools you have in your arsenal. However, it is also a challenging one – especially in the B2B world. Honestly now, decision makers in large companies have their inbox flooded every day with hundreds of emails. Some of them are work related, but most […]...
CopywritingLead generation
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Key Elements of a Successful Slide Presentation

Slide presentations are one of the most effective formats for delivering keynotes, sales propositions and other business-related communications. In the B2B environment, knowing how to create and deliver a slide presentation is a must-have skill. However, there is still a huge difference between good presentations and successful ones. A good presentation complies with some basic […]...
CopywritingLead generation
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How to Create a Product Demo That Sells

“Show me the goods, I’ll show you the money” is the basic principle behind product demos. You show people what your product does and they line up to order it. Well, that’s an overly simplistic view. In reality, not every product demo out there brings in the sales. There are ways in which you can […]...
CopywritingLead generation
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5 Effective Lead Magnets You Should Use in 2017

Lead magnets represent giveaways for your social media followers and website visitors which are offered for the purpose of converting them into leads. This is usually done by asking people to give their email address in exchange for access to the content. However, for this to work, what you offer prospects must be perceived as […]...
CopywritingOnline marketing
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Top Content Marketing Tools in 2017

Content marketing continues to rule as the most effective and cost efficient strategy to build and establish your brand name and attract new customers. As you may already know, it takes a lot of time to plan and execute your content marketing plan and you could always use a helping hand. Outsourcing may be a […]...
CopywritingSocial Media
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Do’s and Don’ts in Hashtag Use for 2017

Over the last few years, hashtags have been used and abused in several ways. At the beginning, there were only private users raising the stakes in the longest, most annoying, most pointless and most dense number of hashtags per social media post. And then small companies and major brands joined the game. The hashtag challenge […]...
Copywriting
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Words You Need to Stop Using in B2B Copywriting

Business to business copywriting should be a clever mix of creative writing and a business savvy tone of voice. The key rule for any kind of copywriting, after all, is to pen your messages in a way which your target customers understand and prefer. For B2B copywriting, your target audience consists of managers, heads of […]...
Copywriting
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5 Essential Skills a Great Copywriter Must Have

Copywriters know how to write. Great copywriters know a lot more than just that and have the ability to produce content that sells products. This is what it is really all about: making people trust brands and buy their products. And it is no easy job these days, when people are literally fed up with […]...
CopywritingOnline marketing
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5 Tips to Write Compelling White Papers

Of all the types of content you can create, one of them has the potential to help you build your reputation as an expert in your niche: the white paper. What are white papers? Originating in the corporate world, white papers have extended their reach to every business and niche. Whenever you have a topic […]...
CopywritingLead generation
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How to Use SlideShare for B2B Marketing

SlideShare is the most powerful and popular platform for slide presentations. It has become even more valuable since it was acquired by LinkedIn. The reason for this is that every SlideShare member can automatically share their presentations on the LinkedIn page, reaching all their network of contacts. Presentations are a very versatile medium for sharing […]...
CopywritingLead generation
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Steps to Crafting a Great B2B Sales Pitch

Let’s face it: everyone gets nervous before writing their first sales pitches. “Am I too aggressive?” “Am I persuasive enough?” “Will people even want to read this?” Your doubts are understandable. After all, who isn’t already tired of all the sales pitches they receive in the inbox, mailbox and, recently, even on their phones? You […]...
Copywriting
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5 Tips for Writing an Effective Web Page Meta Description

Meta descriptions are bits of text (150-160 characters long) which appear under the links in Google search pages. They are powerful SEO tools which help your website rank higher, improving your chances at finding customers through organic searches. Although they are so short, meta descriptions are not easy to write. They must be meaningful, descriptive […]...
CopywritingSocial Media
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How to Write the Perfect Social Media Bio in 2017

Do you know that the simplest things make the greatest difference? You probably agree with this statement, but fail to see how it matters for the topics we are generally discussing on this blog – social media marketing. In fact, it has a tremendous significance, because many companies and solo entrepreneurs forget about a small […]...
Copywriting
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Best Practices for Writing a Payment Reminder Letter

Most online businesses these days sell products with direct online payment at the moment of purchase. But there are still a lot of companies which issue invoices with flexible payment terms, allowing customers a period of up to 30 days to pay for their products and services. While this system is preferred by customers, giving […]...
Copywriting
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How to Create a Great Tutorial

Tutorials are some of the most valuable pieces of content to share on your company blog and on the social media. With tutorials you can promote your keywords as part of your SEO strategy, demonstrate your expertise on a topic and come through as a helpful specialist among potential customers. Tutorials are versatile content pieces: […]...
Copywriting
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Types of CTAs You Should Try on Your Website

Calls to action are mandatory on websites, because you want to convert your site visitors into leads and leads into customers. As we all know, nobody will spontaneously subscribe to a newsletter or buy a product – you need to tell them to do it. As things stand, there is a general belief among many […]...
Copywriting
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The Best Online Tools to Check for Grammar and Plagiarism

As your company grows and you need to focus more on developing and enhancing products, and finding new ways to attract customers, you need to start outsourcing various parts of your activity. One of these is writing for your blog and the social media. There are many freelance writers available, and their services are affordable. […]...
Copywriting
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Top Phrases That Tick Off Your Customers

Sometimes a simple, badly phrased question can undo months of hard work to win over a customer. The truth is that many companies forget that winning a customer is not enough: you have to maintain the same level of friendliness and professionalism if you want to keep them loyal. In many cases the trouble starts […]...
Copywriting
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5 Headline Formulas That Work Every Time

Headlines are probably the most important part of your copy. Famed advertiser David Ogilvy used to say that once you are done writing your headline, you have spent 80 cents out of your dollar. This means that if your headline is eye arresting and provides sufficient enticement to want to know more, people will definitely […]...