Category Archives: Advertising

AdvertisingSocial Marketing
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How to Write Highly Converting Social Media Ads Copy

Social media marketing has been for some time the darling of all digital marketing. Let’s be honest, random banner ads on websites are no longer effective. For one, a lot of people have ad blockers installed. For another, even if you get a few clicks, there’s no guarantee that they come from genuinely interested customers […]...
Advertising
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5 Ways To Explode Your Online Sales With Retargeting

When you base your ecommerce on proven principles, it's much easy to be profitable.  Here are 3 pillars to base your sales strategy on. Build an audience relationship. (Traffic) Send them your offer. (Conversion) Make sure it's profitable. (Economics) Here are 5 core strategies proven to work and you're probably not doing them right now.  […]...
AdvertisingFacebook Ads
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Ways to Stop Fake Clicks on Your Facebook™ Ads

Social media marketing is not at all cheap, but businesses don’t mind paying if they obtain the desired results. But that does not happen all the time, and the platform with the most disparate results between ad budget and ROI is Facebook™. This problem is caused by fake clicks. These clicks do not come from […]...
AdvertisingFacebook Ads
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Social Media vs. Google vs. Banner Ads – Which Is the Most Effective?

Every marketer and business owner has one key expense under scrutiny all the time: the marketing budget. This is money spent to acquire new customers. Whether they reach a full return on investment or not depends on several factors: how many prospects they manage to attract, what type of trade offs (discounts, special offers) they […]...
AdvertisingFacebook AdsOnline marketing
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SEO & Facebook Need the Same Fuel

This guest blog from Simon Dell talks about why Facebook Ads & SEO work so well together If you’re reading this blog on the AdChief website, you don’t need to be convinced of the benefit of Facebook ads. When done right, the platform can deliver high quality, low cost traffic to your website that will […]...
AdvertisingCopywriting
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The Role of Emotion in Ad Copywriting

Shopping is not a rational decision, but one triggered by emotions. It does not matter if it is a piece of fancy jewellery, a sofa or a car, people have to desire a product in order to click on the Buy Now button. Many people buy items they do not really need, just because the […]...
Advertising
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Key Features of a Highly Converting Mobile Ad Campaign

Mobile ads may well be the key advertising tool of the future. People have left behind computers as the main devices for browsing the internet, and use their smartphones instead. Since the medium always influences the format of advertising, you need to understand how people interact with ads on the mobile, and what general behaviour […]...
AdvertisingLead generationOnline marketing
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How to Create Detailed Buyer Personas for Your Marketing Strategy

Have you heard of PR Mary, IT Jake and Paralegal Suzie? They are all buyer personas – prototypes of a specific customer group for a specific product. Buyer personas are needed in marketing in order to have a deep understanding of the audience you are addressing, to tailor your tone of voice and messages to […]...
AdvertisingCopywriting
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How to Write an Advertorial That Doesn’t Look Like an Ad

Advertorials are, probably, the first form of native advertising. The first advertorials appeared in magazines and newspapers, before the age of internet. To define an advertorial, it is a piece of promotional content which looks and reads like actual articles usually published in the respective magazine. Thus, writing an advertorial requires both editorial skills and […]...
Advertising
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The 4 Cs of Mobile Advertising

Mobile advertising has become a key element of modern advertising. Many companies reserve the largest part of their advertising budget for mobile ads and campaigns. It is easy to understand the reason why: people are now connecting to the digital world through mobile phones. 4G mobile internet allows them to access any website or social […]...
Advertising
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Advertising for Millennials – What You Need to Know

The millennials are the generation born between 1982 and 2002, and now take over the job market from the retiring baby boomers. This means that millennials are most likely a significant part of your potential customers. So, you need to know how to approach them and how to advertise to them if you want to […]...
AdvertisingCopywriting
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7 Words to Stop Using in Your Ad Copy

Advertising, while evolving into the world of audio and video, is still based on words. These words should stir emotions, persuade, bring evidence, and make people lust for a product. Talented copywriters of yesterday are now included in a hall of fame of their own. Their copy still stands the test of time, even though […]...
Advertising
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Top Digital Ad Trends That Will Dominate 2017

2017 is already here and like any fresh start it makes people wonder what it has in store for us. For marketers and business owners, the natural question to ask is: how will online advertising evolve and where will it head? As we have been telling our readers for some time now, social media has […]...
AdvertisingCopywriting
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The 10 Most Powerful Words in Advertising

Advertising is, at its core, the art of using persuasive words to sell products and services. Over the decades, various advertising strategies became trendy and then fell into obsolescence, but the basic principle stayed the same: create powerful emotions and customers will come running. But how do we create emotions? That’s right, with words. Crafty, […]...
AdvertisingFacebook Ads
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5 Reasons Why Your Facebook Ads Were Rejected

This is something that has happened to many marketers and entrepreneurs: they prepared an ad for Facebook™, double-checked everything…and it remained with the status “pending”. After a while, the status changed to “rejected”. The most frequent reason why Facebook™ rejects ads is because they do not comply with the ratio 80% photo or video and […]...
AdvertisingSocial Media
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Smart Tips for LinkedIn Advertising

LinkedIn is a special kind of social media platform: it is specifically addressed to professionals and business people who wish to expand their networks, find new work and business opportunities, and connect with former college friends, work colleagues and industry leaders. It is extremely effective for companies which are actively recruiting staff or want to […]...
Advertising
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5 Ways Small Businesses Can Advertise on a Budget

Small businesses have a hard time surviving in a highly competitive environment. Most of them are a one-man show, and it is extremely hard for just one person to manage daily operations, develop products, attract new customers and keep them loyal. One of the biggest challenges for the small entrepreneur is advertising efficiently on a […]...
AdvertisingFacebook Ads
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How Colours Affect Your Ads’ Conversion Rate

Colours add visual spice to everything around us. And each colour tells a story. At the beginning, psychologists noted people’s different behaviour when exposed to a specific colour, and then marketers took note of this and used it to build powerful brands. Right now, a specific shade of red makes us think of Coca Cola, […]...
Advertising
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10 Powerful Words to Use in Your Advertising Campaigns

Words are magical… they send good wishes, love messages, promises, and confirmations that we understand each other, respect each other and wish to help each other. The art of expressing thoughts and feelings through words is as old as humanity. We had poets, writers, thinkers and philosophers since the most ancient times. Now that our […]...
Advertising
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4 Sure-Fire Ways to Waste Your Advertising Money

There was a popular TV show in the ‘90s with a title song stating “love and marriage go together like a horse and carriage”. The same analogy works perfectly for business and advertising. You can’t have one without the other (I think I’ve quoted that ear-worm TV tune again, but never mind…). So, since your […]...