All posts by AdChief

Social Marketing
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Social Media Marketing for Private Schools

Education is the key to success and many parents opt for private schools to make sure that their children have the best start in life. From less crowding to modern equipment in the classroom, private schools offer various benefits, as well as a specific community spirit. The secret of success is developing an effective promotional […]...
Social Marketing
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Facebook Marketing for Home Inspectors

Home inspectors are very necessary in real estate deals or insurance appraisals. They analyse the structure and the utilities networks in a building, looking for flaws, potential damages and hidden faults. Given the importance of their job, it would seem that all home inspector businesses should be successful. The reality is that many of them […]...
Online marketing
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Digital Marketing Strategies for Vegan Businesses

Veganism is a recent and powerful trend at global level. And many entrepreneurs start embracing this trend, either from personal conviction or because it makes business sense. In this article, we will show you how to create a solid digital marketing strategy for your vegan business. The Landscape of Digital Marketing for Vegan Businesses The […]...
Social Marketing
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How to Promote Your App on Facebook

When Steve Jobs famously said “there’s an app for that” he had no idea that quite soon there will be an app for everything, from private clinics to news and media services. Right now, there is a huge competition among developers and companies to persuade consumers to use their app. And a lot of this […]...
Social Marketing
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Facebook Marketing for Financial Services Businesses

Financial services businesses such as investment broker, banks and other lenders have to face high competition and increasing pressure from new entrants, such as cryptocurrency brokers and fintech companies. To stay relevant and successful, these companies need to embrace the latest trends in marketing. And one of the most powerful trends is Facebook marketing. Can […]...
Facebook Ads
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Facebook Ads for Insurance Agents

Selling insurances is not an easy job. Prospects are wary and competition is lurking around the corner. So, how do successful insurance agents get a steady flow of contracts signed? One of the marketing tools they are using is Facebook ads. How Can Facebook Ads Help Insurance Agents? There are few things that Facebook does […]...
Social Marketing
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Design Tools to Create Instagram Stories Like a Pro

Instagram Stories are among the most popular type of social media content. Short and punchy, featuring high quality graphics and cool filters, this form of disappearing content features high in the content mix of many top brands. Of course, these large companies have a team of skilled designers to create professional looking Instagram Stories. So, […]...
Social Marketing
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Costly Mistakes Small Businesses Make In Social Media Marketing

Social media marketing is cost effective and efficient, if you do it right. There are written and unwritten rules about what businesses should do. The written rules are the terms and conditions set by each social media platform. The unwritten rules are the most difficult ones to follow – because they keep changing. Social Media […]...
Social Media
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Social Media Predictions for 2020 and Beyond

Social media marketing is a living and organic thing that keeps changing with people’s preferences. You are never done creating, optimising and updating your strategy if you want to continue generating leads and sales. However, you are not labouring in the dark. We already have identified some definite trends for 2020 and we will share […]...
Facebook Ads
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Facebook Advertising for Recruitment Agencies

Finding good candidates for the positions you are recruiting for is harder than ever. There are a lot of recruitment agencies like yours using job boards and LinkedIn. Candidates use their own networks to explore new career opportunities. However, there is another way to find potential candidates: through Facebook advertising. Can Recruitment Agencies Use Facebook […]...
Online marketing
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Voice Search for B2B: What You Need to Know

Should B2B marketers worry about the rising trend of voice search? After all, the purchasing process in this sector still follows traditional trends and is less influenced by the latest trends. Companies don’t look for purchasing managers and supply chain directors on Instagram or TikTok. Contracts are not concluded over a Messenger chat. However, voice […]...
Online marketing
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B2B Businesses and Google Local Search: What You Need to Know

Google local search queries are on the rise. As life and business pressure increase, the demand for local products and services goes up, as well. Frankly, nobody affords to wait until they receive a product they need or contract a service. While for individuals waiting is inconvenient, for businesses it is a strategic error. This […]...
Online marketing
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Voice Search and Ecommerce: Surviving the Change

Online shopping has undergone a tremendous transformation with the advent of voice search. Finding products and completing a purchase has turned from typing information to issuing voice commands. Digital assistants like Amazon Alexa, Google Assistant and Apple Siri have become personal shoppers for millions of people worldwide. They understand spoken language and perform all the […]...
Online marketing
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Is Your Brand Prepared for Voice Search?

What is the impact of voice search on your branding strategies? The answer is: tremendous. Your whole strategy for promoting and modeling your brand image must take into account this new way of looking for information, products and services. How Powerful Is the Voice Search Trend? Without exaggerating, voice search is the new mobile. Just […]...
Social Marketing
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Reasons Why Case Studies Should Feature High in Your B2B Content Marketing Strategy

The B2B marketing world is a difficult place to live in and succeed. The number of potential clients expands at a very slow rate, while competition grows day by day. Plus, your prospects are knowledgeable professionals who know exactly what they need, what they are looking for. This is why you should pay great attention […]...
Social Marketing
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How to Use TBT Hashtag to Promote Your Brand on Social Media

You must have encountered many social media posts labelled #TBT. The initials stand for: throwback Thursday. As the denomination shows, such posts are shared on Thursday. They are usually old photos/video of the user, reminders of important events from the past, awkward teenage/yearbook images, etc. Started by individual users, this trend has first reached influencers […]...
Online marketing
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Content Marketing Metrics You Should Monitor All the Time

Content marketing metrics, just like SEO and social media engagement metrics, are valuable instruments. They tell you if the content you create and share performs well. By performing well, we mean several things. One is the constant flow of visitors and readers of your blog posts, social media posts and other types of content. Another […]...
Facebook Ads
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How to Solve the Most Annoying Facebook™ Marketing Problems

Facebook™ marketing is one of the leading elements of digital marketing strategies for companies all over the world. Its effectiveness and affordable character (when it is done right) help businesses create continuous traffic and sales funnel to their website. Thus, whenever something goes wrong, you have good reason to worry. Without a steady flow of […]...
Social Media
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The Best Times to Post on Social Media in 2019

Social media is a powerful tool for businesses and marketers to find new clients. You know it, since you are using it, too. And you are probably looking for ways to grow your number of followers, the engagement rate of your content and the conversion rate of your traffic funnel. Leaving other considerations aside, the […]...
Social Marketing
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How to Build an Effective Instagram Sales Funnel (2019 Update)

Instagram is on the rise. As people are more attracted by visual content and less willing to sort through fake news and political debates, Instagram has grown its number of users and relevance, both for individuals and for businesses. And the team responsible with developing and maintaining the social media platform were quick to recognise […]...
Social Media
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5 Reasons Why You Should Use Facebook™ Business Manager

Facebook™ Business Manager is one of the most advanced tools any social media platform has created especially for brands and companies that use social media marketing. It creates a clear separation between the personal accounts of the people who work for the business and the business pages and assets that the company creates on Facebook™. […]...