Cleanliness is a basic need for everyone. From the smallest studio apartment to large office buildings, cleaning is one activity all living and working spaces have in common. And since people want more spare time to spend with their family and friends, they are looking for a cleaning business to keep their house spruced up. In this article, we will show you how social media marketing ensures that potential clients find your cleaning business.
The Cleaning Business Niche: A Busy Market at All Levels
Whether you offer basic home cleaning or advanced commercial cleaning services, you are faced with a lot of competition. There is a lot of money to be made from keeping homes and offices clean and little specialisation needed to run a cleaning business.
Since almost all the businesses use the same supplies and cleaning equipment, what makes the difference between successful companies and those barely breaking even at the end of the month? The answer is: the skill to promote their services and attract new clients.
Social Media Marketing: the Most Efficient Promotional Tactics
Social media networks like Facebook, Twitter, Instagram or YouTube are also powerful promotional platforms for businesses. On these platforms, they have access to a huge number of prospects and the means to connect with them and develop trust and loyalty.
Many cleaning businesses like yours are already using social media marketing to find new clients and keep them loyal for a long time. Thus, you can do it, too. Let us show you how to do it!
1. Choose the Right Platforms
Where do you deploy your social media marketing for cleaning business? That really depends on your niche and specialisation. For example, if you specialise in commercial cleaning, you should definitely use LinkedIn. For home cleaning, Facebook, YouTube and Instagram should be on your list.
One mistake many companies make is to have accounts on all the major social media platforms. With the exception of large corporations that employ an entire department for social media marketing only, small and medium sized businesses do not have the time and manpower to be active everywhere.
2. Showcase Your Expertise
Don’t tell your prospects what a good job you’re doing – show them! Instead of writing long and boring articles about your best practices in cleaning apartments or office spaces, post before and after photos.
This type of proof is as valuable of a client’s testimonial and allows people to judge for themselves whether they want to hire your company to clean their building.
3. Ask Your Clients to Leave Online Reviews
Speaking of testimonials, be proactive in obtaining them. Do not be afraid to ask your clients to leave a review about your cleaning services. This is one of the cornerstones of social media marketing – social proof.
When prospects go to your Facebook page or YouTube channel and see that their friends are happy with your services, they need no other persuasion. They will trust your cleaning business and contact you for a quote.
4. Be Helpful and You Will Get Loyal Customers
The basic rule for social media marketing is give before you ask. So, what can a cleaning business give its prospects? For example, advice on a specific topic, such as how to get wine/grease stains out of a tablecloth or how to polish silverware without damaging it.
Just like with proofs of your expertise, instead of telling your followers how to do it, show them in a short video. This form of content performs very well on all platforms: Facebook, Instagram and YouTube. It generates more engagements and more conversations than written posts and links.
5. Make Your Unique Selling Proposition Good and Special
Every cleaning business promises impeccable results. And they have the photos and videos to prove it. How can you build a unique branding image through your social media marketing strategy?
Tell your prospects what makes your cleaning business special. Do you offer your services at convenient hours for your prospects? Are you using environmentally friendly cleaning supplies? Can you finish the job faster than your competitors but just as thoroughly? Each of these is a valuable unique value proposition you should actively promote in the social media marketing strategy for your cleaning business.