Finding good candidates for the positions you are recruiting for is harder than ever. There are a lot of recruitment agencies like yours using job boards and LinkedIn. Candidates use their own networks to explore new career opportunities. However, there is another way to find potential candidates: through Facebook advertising.
Can Recruitment Agencies Use Facebook Advertising?
Any kind of business can find potential clients on Facebook. This is the largest social media platform, with 2.4 billion monthly active users, according to Statista. It has become the go-to public forum for people when they need product recommendations, when they want to connect with their favourite brands and – yes – when they are looking for a new job opportunity.
Facebook advertising has become one of the best promotional platforms for marketers and business owners. It is easy to use, even if you have no experience in creating visuals (images or videos). But there is something else that makes Facebook advertising your secret weapon for finding good candidates.
Ad Targeting on Facebook – Even More Refined than the LinkedIn Platform
We can say that if LinkedIn knows everything about people’s professional life, Facebook knows everything about their life full stop. On Facebook, people share both their personal and professional likes and interests. They follow pages and join groups focused on topics they care about both in their private life and in their career.
And all this information is available in the Ad Creator platform to help you select the most adequate audience for your ads. With Facebook advertising you can target users based on:
- Age group
- Income level
- Interests (including professional ones)
- Likelihood to change jobs/cities.
That’s right, with Facebook advertising you can also make use of the prediction that people may be looking for a new job or moving out of their home or city.
Now, let us show you how to use Facebook ads to boost the success rate of your recruiting efforts:
1. Post a Job on Your Page and Boost It
The simplest and easiest form of Facebook ads is the boosted post. At the present, Facebook allows pages to post job openings, as well. This is exactly what a recruitment agency needs.
Once you created a job ad and posted it, click on the “Boost post” button. You will get a pop-up screen where you can select:
- The objective (what kind of results you want to get)
- The audience you want to target
- The placement of the ad (where the ad will appear: desktop, mobile, News Feed, Messenger, etc.)
- The duration and budget for the boosted post.
After you set all these elements, you will get an estimate of the number of people who will see your boosted post per day.
2. Use Lead Ads to Schedule Job Interviews
If you are not recruiting for highly specialised positions, you can use Facebook advertising to schedule interviews with candidates. This type of ads is very convenient for the user. Once they click (or tap) on it, their basic contact information is already filled in.
Thus, you can launch an entire recruitment campaign on Facebook and fill in your interview slots quickly and with minimum efforts.
3. Nurture Skilled Candidates with a Good Mix of Promotional Content
On Facebook, you must create a good ad mix that involves downloadable content or access to premium materials on your website. This type of lead nurturing efforts is worthwhile if you are looking for experienced professionals and managers.
These candidates need to know that you have the right portfolio of companies and positions they may be interested in. Thus, you should offer them access to career nurturing know-how and leadership focused content. In this way, the candidates will build trust with you and accept to apply for one of your positions.
Last, but not least, remember to be active on your Facebook page. Share useful content, links and videos and host Live sessions. Create polls and keep the conversation going in comments to your posts. You are more likely to find candidates among your followers than among Facebook users who never heard of your recruitment agency.