Monthly Archives: July 2019

Social Marketing
Blank Image

Reasons Why Case Studies Should Feature High in Your B2B Content Marketing Strategy

The B2B marketing world is a difficult place to live in and succeed. The number of potential clients expands at a very slow rate, while competition grows day by day. Plus, your prospects are knowledgeable professionals who know exactly what they need, what they are looking for. This is why you should pay great attention […]...
Social Marketing
Blank Image

How to Use TBT Hashtag to Promote Your Brand on Social Media

You must have encountered many social media posts labelled #TBT. The initials stand for: throwback Thursday. As the denomination shows, such posts are shared on Thursday. They are usually old photos/video of the user, reminders of important events from the past, awkward teenage/yearbook images, etc. Started by individual users, this trend has first reached influencers […]...
Social Media
Blank Image

How to Nurture Top Fans on Your Facebook™ Page

For some time now, Facebook™ rewards the most active members on pages with the Top Fan badge. This badge appears above the user name. For Facebook™ page managers, there is a special section in the Settings area where they can see the list of top fans. This recognition is valuable both for the users and […]...
Facebook Ads
Blank Image

5 Tips to Improve the Quality of Your Facebook™ Ad Leads

Today we will discuss a serious matter: the quality of your Facebook™ ad leads. First of all, what is a quality lead? It is a person who clicks on your ad, follows through your sales funnel and actually makes a purchase. These are the kind of leads you want to collect. The Truth about the […]...
Online marketing
Blank Image

Content Marketing Metrics You Should Monitor All the Time

Content marketing metrics, just like SEO and social media engagement metrics, are valuable instruments. They tell you if the content you create and share performs well. By performing well, we mean several things. One is the constant flow of visitors and readers of your blog posts, social media posts and other types of content. Another […]...
Online marketing
Blank Image

Instagram Marketing Tips for Travel Agencies

Summer is here and everyone is looking for great holiday deals. And your travel agency just happens to have them! The issue is: how do you get all these people who want to go on holiday find your offers? The answer is simple: with Instagram marketing! Instagram Marketing and Travel Agencies: A Match Made in […]...
Facebook Ads
Blank Image

How to Solve the Most Annoying Facebook™ Marketing Problems

Facebook™ marketing is one of the leading elements of digital marketing strategies for companies all over the world. Its effectiveness and affordable character (when it is done right) help businesses create continuous traffic and sales funnel to their website. Thus, whenever something goes wrong, you have good reason to worry. Without a steady flow of […]...
Social Media
Blank Image

How to Excel at Social Media Customer Support

On the social media everything is public and stays forever on news feeds. There are inspirational quotes. There are interesting videos. And then there is a negative comment from a customer. The way you deal with the last issue proves whether you are skilled at social media customer support or not. How Important Is a […]...
Social Media
Blank Image

The Best Times to Post on Social Media in 2019

Social media is a powerful tool for businesses and marketers to find new clients. You know it, since you are using it, too. And you are probably looking for ways to grow your number of followers, the engagement rate of your content and the conversion rate of your traffic funnel. Leaving other considerations aside, the […]...
Social Marketing
Blank Image

How to Use Quora for Lead Generation

Although you many not be aware what Quora is, you have probably used it at a certain point. It was when you were looking for an expert answer to a complex question and Quora came up at the top of Google search results. And you can guess the advantages of using Quora for lead generation […]...
Social Media
Blank Image

5 Rules to Grow the Social Sharing of Your Content

They say that organic reach is dead. They are wrong. While you should not rely on exposure and lead generation solely from your content being shared across social media, you should not neglect this aspect either. After all, every lead you can get without spending a cent, from social sharing is a very valuable lead. […]...
Social Marketing
Blank Image

How to Build an Effective Instagram Sales Funnel (2019 Update)

Instagram is on the rise. As people are more attracted by visual content and less willing to sort through fake news and political debates, Instagram has grown its number of users and relevance, both for individuals and for businesses. And the team responsible with developing and maintaining the social media platform were quick to recognise […]...