Monthly Archives: August 2018

Lead generationOnline marketing
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B2B Marketing: How to Reach Decision Makers

  One of the many differences between B2B and B2C marketing is getting your message in front the ultimate buyer: the decision maker. In B2C, every potential lead is a potential customer. Even though spouses make important purchasing decision together, each of them has an equal power of decision.   In B2B, things are very […]...
Online marketing
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What Exactly is Intent Marketing?

The Holy Grail of marketing is to give everyone the right message about the right product at the right moment. When this goal is reached and a formula of sorts is found, we can say that a marketer’s job becomes obsolete. However, marketers need not fear, because we are nowhere close to that moment.   […]...
Lead generationOnline marketing
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The Good, the Bad and the Ugly in Email Marketing for 2018

  When social media ads were first introduced, experts predicted the death of email marketing. Years later, email marketing and social media ads coexist happily and help business owners create targeted and personalised integrated campaigns and find better qualified leads.   However, this does not mean that all is good and rosy in the email […]...
Advertising
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5 Ways To Explode Your Online Sales With Retargeting

When you base your ecommerce on proven principles, it's much easy to be profitable.  Here are 3 pillars to base your sales strategy on. Build an audience relationship. (Traffic) Send them your offer. (Conversion) Make sure it's profitable. (Economics) Here are 5 core strategies proven to work and you're probably not doing them right now.  […]...