Monthly Archives: June 2018

Facebook Ads
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What you Need to Know about Retargeting Ads for Cart Abandonment

Cart abandonment is the number one reason your business does not achieve a good conversion rate, in accordance to the money you invest in advertising and marketing strategies. This has been an ongoing problem since online shopping came into being. A research company called the Baymard Institute published a list of annual cart abandonment statistics […]...
Facebook AdsLead generationOnline marketing
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How to Use Facebook Ads and Chatbots to Increase Your Conversion Rate

One of the metrics used to measure the success of online marketing strategies is conversion rate. This metric represents the percentage of leads that make a purchase and, thus, become your customers. As any marketer knows, it is becoming increasingly harder to obtain a good conversion rate at an affordable total cost. People are constantly […]...
Copywriting
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Why You Should Write 5 Blog Posts For Your Business

The answer is because writing blogs or articles are the secret to everything that you want to achieve for your business in social media. On social media, people are attracted to some posts and avoid others. Most people think, if I post “buy my widget,” that everyone on Facebook™ will suddenly just buy it. While […]...
Facebook Ads
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How to Install the Facebook™ Pixel on your WordPress Website

We have already discussed the importance of using the Facebook™ Pixel in several articles. Without going into a deep introduction on how this code element works, we will start by reminding you that the Facebook™ Pixel helps businesses and marketers: Create custom audiences on Facebook™ from website visitors; Build successful remarketing ad campaigns; Trigger action […]...