Key Statistics for Social Media Marketing in 2017

Key Statistics for Social Media Marketing in 2017

Key Statistics for Social Media Marketing in 2017As 2017 is drawing to an end, it is time to draw the line and see what this year meant for businesses using social media to attract clients. It has certainly been a busy year, with lots of perks and challenges. Targeting and content strategy became more important than ever. Branding strategies became more refined as companies needed to differentiate themselves from competition.

Looking at the other end of the spectrum, customers rely more and more on social media for more than socialising: shopping, business, and solving various problems. Now a mature audience, social media followers are extremely savvy and demanding. This adds to the pressure companies face in creating and targeting their ads and content mix.

This being said, we have decided to group our social media marketing statistics per platform, allowing you to understand the strong and weak points of each of them.


  1. There are over 50 million small business pages. Out of them, around 4 million use paid advertising and boosted posts to attract more customers and be visible on their followers’ timelines. (Source: Forbes)
  2. 76% of Facebook™ users log in to the platform on a daily basis. (Source: BlueCorona)
  3. Post engagement increased by 18% for posts shared on Thursday and Friday. (Source: BlueCorona)
  4. Every day, Facebook™ users watch in total 100 million hours’ worth of videos. (Source: Facebook)
  5. The average level of organic (unpaid) reach on Facebook™ is between 2% and 8%. (Source: BlueCorona)
  6. The best time for sharing a post on Facebook™ is on Wednesday at 3:00 p.m. (Source: HubSpot)
  7. There are over 33,000 active chatbots on Facebook™. (Source: Pymts)


  1. 86% of ad revenues originate in mobile advertising. (MarketingLand)
  2. Tweets accompanied by a photo increase the Retweet rate by 150%. (Source: Adweek)
  3. 88% of companies with 100+ employees use Twitter for advertising and marketing. (Source: Emarketer)
  4. 74% of Twitter users follow businesses to get promotions and updates. (Source: BlueCorona)
  5. 78% of clients sending complaints by Twitter expect an answer within one hour. (Source: Lithium)


  1. LinkedIn posts with a photo have a 200% higher engagement than text-only posts. (Source:SocialPilot)
  2. 39% of LinkedIn users have a premium account for doing business or searching for employees. (Source: Omnicore)
  3. 94% B2B companies use LinkedIn for social media and content marketing. (Source: Klick)
  4. Nearly 20 million SlideShare presentations were uploaded on LinkedIn. (Source: BlueCorona)
  5. Every week, 160,000 long pieces of content are published on LinkedIn. (Source: BlueCorona)


  1. Over 50% of YouTube views are on mobile devices. (Source: YouTube)
  2. A user spends an average of 40 minutes on a single YouTube watching session. (Source: BlueCorona)
  3. There are 1.5 billion active monthly users on YouTube. (Source: YouTube Blog)
  4. Channels earning an annual six-figure income from advertising have increased by 50%. (Source: BlueCorona)
  5. Only 10,000 videos have exceeded 1 billion views. (Source: Statistic Brain)


  1. Engagement for brand pages is 4.21%, 120 times higher than Twitter and 58 times higher than Facebook™. (Source: Hootsuite)
  2. Engagement of posts promoting products increase by 56% when a user is tagged, and by 79% when the location is shared. (Source: SimplyMeasured)
  3. 51% of users log in to Instagram every day, and 35% users check Instagram several times per day. (Pew Research)
  4. Over 200 million users post Instagram Stories every day. (Source: BlueCorona)
  5. The most active businesses on Instagram are media brands, while fast moving consumer goods brands have the smallest presence on this platform. (Source: SimplyMeasured)