Monthly Archives: October 2017

Copywriting
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Tips for Writing Attention-Grabbing Homepage Content

Looking at a website homepage as a first time visitor is like meeting a new person: the first impression matters. After the design, page layout and colour palette pass muster, the visitor will focus on the content. What they read there will cement their decision to keep browsing or to leave the website. Writing attention-grabbing […]...
Copywriting
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What You Need to Know about Direct Response Copywriting

Direct response copywriting is not about building a brand image, or authority for the company as leader in its niche. It is all about getting the reader to do what you want, that is, follow through with the CTA. Yes, direct response copywriting has an ambitious and difficult goal, but decades of use have demonstrated […]...
Advertising
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Key Features of a Highly Converting Mobile Ad Campaign

Mobile ads may well be the key advertising tool of the future. People have left behind computers as the main devices for browsing the internet, and use their smartphones instead. Since the medium always influences the format of advertising, you need to understand how people interact with ads on the mobile, and what general behaviour […]...
Copywriting
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What to Do When Someone Steals Your Unique Site Content

The internet is a vast place with all sorts of people: there are content authors who strive to create unique and interesting articles and videos, there are people reading or watching the said content, and there are people who steal it and use it for their own purposes. Sadly, the internet is rife with copyright […]...
DesignOnline marketingWeb Design
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How to Use Graphics to Build Customer Trust

A picture is worth a thousand words. Words may lie, but photos don’t. These two statements prove that images are a core part of communication between people. When we are talking about doing business, photography and graphic design are an intrinsic part of any branding and marketing strategy. Whatever you want to communicate to your […]...
DesignWeb Design
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Ecommerce Web Design Best Practices

There are many factors contributing to the success of your ecommerce business, and your website is one of the key factors. Any potential customer will form an opinion on your business by browsing your website. This is why you should pay great attention to the design of your website. Each type of design communicates something: […]...
Copywriting
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5 Most Common Ecommerce Copywriting Mistakes

What has the power to turn a casual browser into a customer, and a decided potential customer into a non-customer? The answer is: copywriting. People rely on the texts they read on your ecommerce business website to determine if your business is capable of satisfying their needs and if they can trust your products and […]...