Monthly Archives: August 2017

Copywriting
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5 Actionable Tips for Writing Winning Product Descriptions

A picture is worth a thousand words, but you still need to write descriptions to accompany product photos. A great product description will persuade a prospect to make a purchase, even if they did not have the intention to buy anything. A bad product description will deter even a decided customer. Great product descriptions build […]...
Web Design
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How to Design Product Pages for Maximum Conversion

You have been very astute so far, attracting prospects with social media marketing, creating amazing landing pages and building a great content strategy. And now your leads are browsing your products, ready to make their first purchase. Would it surprise you to know that many sales are lost because of the way product pages look […]...
Online marketingSocial Marketing
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How to Use E-Brochures in Your Marketing Strategy

E-brochures are the digital version of traditional print brochures. They have appeared alongside other digital marketing materials, but haven’t really caught on. Most of the time, e-brochures are distributed on a physical support (CD) at business fairs and other similar events. As everyone who attends such fairs knows, most of the materials collected from various […]...
Online marketingSocial Marketing
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Creative Ways of Using Word Clouds for Marketing

Word clouds first became popular on personal blogs and then on company websites. They are geometrical or fancy shapes filled with words occurring most frequently in the respective web page. The words have various font styles and colours, and represent a visual focal point on the page. Initially used for tagging, word clouds have expanded […]...
Online marketing
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Top Ways to Handle Obsolete Content on Your Website

Promotions expire, products go out of season or out of production, and landing pages to various special events are no longer relevant. So, what happens to them and to their content? Letting them be is not an option. When people note obsolete content on a website, their natural reaction is to think that the site […]...
Web Design
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Top B2B Web Design Trends Which Are Here to Stay

Whenever the phrase “latest trends” pops up, webmasters already start worrying about the changes they need to make to corporate websites. In the B2B environment, keeping up with the trends is a must. It shows professionalism and an in-depth understanding of what the market demands from service providers. Thankfully, the corporate world is less whimsical […]...