Monthly Archives: July 2017

Lead generation
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How to Use Syndicated Content to Generate Leads

First of all, what is syndicated content? It is the same content you create usually for your content marketing strategy, but with a wider audience reach than you could achieve with your social media accounts and blog. When you syndicate your content, you send it out for sharing on various digital channels, such as popular […]...
Social MarketingSocial Media
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Leveraging Facebook™ Marketplace for Marketing

Facebook™ is no longer only a digital platform for people to socialise, share holiday photos and cute photos of kitten. Over time it has evolved into a complex forum where businesses, advertisers and marketers try to connect with customers and attract sales. The tendency of Facebook™ to become a digital version of our own complex […]...
Copywriting
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Tips for Writing Powerful B2B Email Marketing Copy

Email is still one of the most powerful and cost-efficient marketing tools you have in your arsenal. However, it is also a challenging one – especially in the B2B world. Honestly now, decision makers in large companies have their inbox flooded every day with hundreds of emails. Some of them are work related, but most […]...
CopywritingLead generation
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Key Elements of a Successful Slide Presentation

Slide presentations are one of the most effective formats for delivering keynotes, sales propositions and other business-related communications. In the B2B environment, knowing how to create and deliver a slide presentation is a must-have skill. However, there is still a huge difference between good presentations and successful ones. A good presentation complies with some basic […]...
CopywritingLead generation
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How to Create a Product Demo That Sells

“Show me the goods, I’ll show you the money” is the basic principle behind product demos. You show people what your product does and they line up to order it. Well, that’s an overly simplistic view. In reality, not every product demo out there brings in the sales. There are ways in which you can […]...
CopywritingLead generation
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5 Effective Lead Magnets You Should Use in 2017

Lead magnets represent giveaways for your social media followers and website visitors which are offered for the purpose of converting them into leads. This is usually done by asking people to give their email address in exchange for access to the content. However, for this to work, what you offer prospects must be perceived as […]...
Lead generation
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How to Craft the Perfect Elevator Pitch

To understand what an elevator pitch is, imagine you’ve been chasing around a busy investor for days and you are suddenly together in the elevator riding up. You have exactly as much time as it takes them to reach their floor to pitch your idea and convince them to put money into your business. The […]...
CopywritingOnline marketing
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Top Content Marketing Tools in 2017

Content marketing continues to rule as the most effective and cost efficient strategy to build and establish your brand name and attract new customers. As you may already know, it takes a lot of time to plan and execute your content marketing plan and you could always use a helping hand. Outsourcing may be a […]...
Social MarketingSocial Media
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Emerging Social Media Platforms to Keep an Eye On

Let’s face it, the traditional social media platforms everyone is using for marketing are becoming overcrowded. Advertising costs are going up, while reach and conversion rates are going down. What is it to do, what plan B do companies have before Twitter, Facebook, LinkedIn and Instagram get into a complete deadlock? No, we do not […]...
CopywritingSocial Media
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Do’s and Don’ts in Hashtag Use for 2017

Over the last few years, hashtags have been used and abused in several ways. At the beginning, there were only private users raising the stakes in the longest, most annoying, most pointless and most dense number of hashtags per social media post. And then small companies and major brands joined the game. The hashtag challenge […]...
Lead generation
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B2B Marketing Trends for 2017

Trends are coming and going, so it is important to adopt them at the right moment and to abandon them when they are no longer effective. However, it seems that B2B marketing is stubborn in sticking to the “working formula” taken right out of the corporate handbook. However, there is one thing marketers need to […]...