Monthly Archives: June 2017

Copywriting
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Words You Need to Stop Using in B2B Copywriting

Business to business copywriting should be a clever mix of creative writing and a business savvy tone of voice. The key rule for any kind of copywriting, after all, is to pen your messages in a way which your target customers understand and prefer. For B2B copywriting, your target audience consists of managers, heads of […]...
Copywriting
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5 Essential Skills a Great Copywriter Must Have

Copywriters know how to write. Great copywriters know a lot more than just that and have the ability to produce content that sells products. This is what it is really all about: making people trust brands and buy their products. And it is no easy job these days, when people are literally fed up with […]...
CopywritingOnline marketing
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5 Tips to Write Compelling White Papers

Of all the types of content you can create, one of them has the potential to help you build your reputation as an expert in your niche: the white paper. What are white papers? Originating in the corporate world, white papers have extended their reach to every business and niche. Whenever you have a topic […]...
CopywritingLead generation
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How to Use SlideShare for B2B Marketing

SlideShare is the most powerful and popular platform for slide presentations. It has become even more valuable since it was acquired by LinkedIn. The reason for this is that every SlideShare member can automatically share their presentations on the LinkedIn page, reaching all their network of contacts. Presentations are a very versatile medium for sharing […]...
CopywritingLead generation
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Steps to Crafting a Great B2B Sales Pitch

Let’s face it: everyone gets nervous before writing their first sales pitches. “Am I too aggressive?” “Am I persuasive enough?” “Will people even want to read this?” Your doubts are understandable. After all, who isn’t already tired of all the sales pitches they receive in the inbox, mailbox and, recently, even on their phones? You […]...
CreativeDesign
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Top Graphic Design Trends in 2017

Fashion is forever changing and this also applies to web design. After all, the word ‘design’ itself means a creative layer that clothes a website and gives it an appealing look. Looking at the evolution of web design since the early 2000s and up to the present, we can note tremendous changes in popular layouts, […]...
Copywriting
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5 Tips for Writing an Effective Web Page Meta Description

Meta descriptions are bits of text (150-160 characters long) which appear under the links in Google search pages. They are powerful SEO tools which help your website rank higher, improving your chances at finding customers through organic searches. Although they are so short, meta descriptions are not easy to write. They must be meaningful, descriptive […]...
CopywritingSocial Media
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How to Write the Perfect Social Media Bio in 2017

Do you know that the simplest things make the greatest difference? You probably agree with this statement, but fail to see how it matters for the topics we are generally discussing on this blog – social media marketing. In fact, it has a tremendous significance, because many companies and solo entrepreneurs forget about a small […]...