Monthly Archives: May 2017

Copywriting
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Best Practices for Writing a Payment Reminder Letter

Most online businesses these days sell products with direct online payment at the moment of purchase. But there are still a lot of companies which issue invoices with flexible payment terms, allowing customers a period of up to 30 days to pay for their products and services. While this system is preferred by customers, giving […]...
Advertising
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The 4 Cs of Mobile Advertising

Mobile advertising has become a key element of modern advertising. Many companies reserve the largest part of their advertising budget for mobile ads and campaigns. It is easy to understand the reason why: people are now connecting to the digital world through mobile phones. 4G mobile internet allows them to access any website or social […]...
Advertising
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Advertising for Millennials – What You Need to Know

The millennials are the generation born between 1982 and 2002, and now take over the job market from the retiring baby boomers. This means that millennials are most likely a significant part of your potential customers. So, you need to know how to approach them and how to advertise to them if you want to […]...
Copywriting
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How to Create a Great Tutorial

Tutorials are some of the most valuable pieces of content to share on your company blog and on the social media. With tutorials you can promote your keywords as part of your SEO strategy, demonstrate your expertise on a topic and come through as a helpful specialist among potential customers. Tutorials are versatile content pieces: […]...
Copywriting
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Types of CTAs You Should Try on Your Website

Calls to action are mandatory on websites, because you want to convert your site visitors into leads and leads into customers. As we all know, nobody will spontaneously subscribe to a newsletter or buy a product – you need to tell them to do it. As things stand, there is a general belief among many […]...
Facebook AdsSocial MarketingSocial Media
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Top Facebook™ Updates in 2017 That You Can’t Afford to Miss

There is no doubt about it, Facebook™ is the most complex social media platform. It started by splitting its main functionalities into different mobile apps. Then it continued down the path of creating unique experience for the browser-based platform and for the mobile app. These are key benefits for everyday users, but what about businesses? […]...
Copywriting
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The Best Online Tools to Check for Grammar and Plagiarism

As your company grows and you need to focus more on developing and enhancing products, and finding new ways to attract customers, you need to start outsourcing various parts of your activity. One of these is writing for your blog and the social media. There are many freelance writers available, and their services are affordable. […]...
Copywriting
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Top Phrases That Tick Off Your Customers

Sometimes a simple, badly phrased question can undo months of hard work to win over a customer. The truth is that many companies forget that winning a customer is not enough: you have to maintain the same level of friendliness and professionalism if you want to keep them loyal. In many cases the trouble starts […]...
Copywriting
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5 Headline Formulas That Work Every Time

Headlines are probably the most important part of your copy. Famed advertiser David Ogilvy used to say that once you are done writing your headline, you have spent 80 cents out of your dollar. This means that if your headline is eye arresting and provides sufficient enticement to want to know more, people will definitely […]...
Copywriting
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6 Awesome Examples of Storytelling in Ecommerce

You may have heard it before: today you need to tell a great story in order to sell your products. By themselves, products don’t sell anymore. There is no novelty in anything except for cutting-edge hi-tech. But we are not talking about this type of product here. We talk about common, everyday items. We talk […]...
Copywriting
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5 Simple Tips for More Effective Food Copywriting

Copywriting for restaurant businesses is tough. If only you could let people smell the delicious dishes through your website or app…they would surely queue to have lunch at your restaurant. But unfortunately, we still do not have the technology which allows a full sensory experience in the cyber space. What you have, though, is the […]...
CreativeDesignWeb Design
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5 Best Sources for Creative Web Design Inspiration

Even the greatest artists need inspiration, so it is understandable if you feel that you are running out of ideas while designing your web page. This is the moment when you need to refresh your imagination and creativity by taking a step back and admiring other examples of great web design. “But I am supposed […]...
Online marketingWeb Design
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On-Page SEO Made Easy: What You Need to Do

Search engine optimisation represents a set of best practices and actions to be taken on a website to increase its visibility and findability on search engines (most importantly, Google). These best practices and actions are separated into two main categories: On-Page SEO Off-Page SEO Today we will focus on what you can do, as a […]...