Monthly Archives: April 2017

Web Design
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Web Design vs Content – Which Matters More?

This is an ongoing debate, making copywriters and graphic designers clash into an endless battle. What is more important in a website: the design or the copy? Both sides have powerful arguments, and none is ready to relent to the obvious compromise: design and content actually complement each other, they do not (or should not) […]...
Web Design
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Key Elements of a High Conversion Homepage

What is the anatomy of a high conversion homepage? And how does it really work? What makes people click on CTA buttons or go to the checkout page on one site, while ignoring them on another website? There is a complex web of psychological impact and logical reasons stemming from the way a web page […]...
CopywritingOnline marketing
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How to Create Blog Content for Your Business

Running a business blog is very different from keeping a personal blog, as so many entrepreneurs have found out. Personal blogging is something which you do whenever you feel you have something to share with your readers. A business blog is not about what you (and your company, by extension) want – it is about […]...
Web Design
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What Customers Expect from an Ecommerce Website

When you look at your ecommerce website, you see the result of hard work and dedication. But what do your customers see? Have you wondered how they perceive it, how they feel when landing on your home page for the first time and start browsing it? The situation is clear cut: your website is in […]...
Copywriting
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Are You Writing for Your Audience or for Yourself?

Writing is something extremely personal. No matter how much you try to leave your personality at the doorstep and assume a public persona for your blog articles, everyone is betraying something about themselves in the way they write. And this is a good thing. People like to read about various ideas, written in various styles, […]...
Copywriting
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Best Practices to Test Your Ad Copy

Testing is one of the key activities in marketing, especially when it comes to ads. Ad campaigns are very useful when they are built and deployed adequately. But they can also prove a costly mistake if you do not select the right graphics, the right copy and the right placement for them. Each business knows […]...
Copywriting
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How to Write Product Descriptions That Sell

What is the true purpose of a product description? Is it there to boost your on-page SEO? Is it there to tell people more about the product than they can see from the photo? Or is it there to turn a casual viewer into a shopper? It is all these and more. Product descriptions are […]...
Web Design
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How to Create a Smooth Shopping Experience on Your Website

The journey from the moment a visitor first lands on your website to completing their first purchase is complex and fraught with dangers. The gusty winds of mistrust may blow them away. The treacherous path of website navigation may give out. And the temptation of a smoother path leading to another website and another shopping […]...
DesignWeb Design
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The Anatomy of the Perfect Call to Action Button

The call to action button is the online version of the siren’s call, attracting as many people as possible to become your subscribers, leads and, eventually, customers. There are many things to say about the psychology and the careful testing behind a great CTA button. But we are here to help you and cut some […]...