Monthly Archives: March 2017

Copywriting
Blank Image

5 Tips for Writing Compelling Sales Emails

To open or not to open? That is the question going on in everyone’s mind when they receive a promotional email. There are so many such promotions waiting for us in the inbox every morning and, over time, people have become extremely selective in what they read and what they send directly to the Trash […]...
Web Design
Blank Image

The Most Common eCommerce Security Mistakes

Running an online shop is not a simple job: you have to be your own marketer, webmaster, account manager and sales agent. And there is one more thing which you should be, but that many small business owners forget about: your own IT security manager. eCommerce security is a very serious issue nowadays. You only […]...
CreativeDesign
Blank Image

How to Create Amazing Infographics

Visual representation of information is the best format for people to understand it and commit it to memory for a long time. This is due to the fact that the human brain is better equipped for understanding physical notions than abstract ones. Over the years, specialists of all kinds have tried to find visual ways […]...
Copywriting
Blank Image

How to Write a Compelling Advertorial

Advertorials are a specific type of promotional material: they appear in newspapers and magazines – both in print and online – and while they promote a product or a service, they should look and read like an article. It is not easy writing a good advertorial, especially after a long time of writing sales copy. […]...
DesignWeb Design
Blank Image

How to Design a Killer Landing Page

Landing pages are one of the key elements of any website. They are the pages you should direct all your prospects to when they click on your ads. A great landing page is your top conversion tool: it gets you subscribers and sales. A badly designed one will render your advertising efforts purposeless. Before we […]...
DesignWeb Design
Blank Image

Top Signs Your Website Needs a Facelift

How long have you had your website for? Five years? Longer than that? And when is it the last time you refreshed its design? These questions may puzzle you, but they are pertinent. Website design is no different from fashion: trends come and go. On top of that, the technological backbone of websites – programming […]...
Copywriting
Blank Image

The Top 5 Mistakes in Sales Copywriting

Have you noticed how quiet it is on your website recently? The visitors come and browse the pages, but the sales are barely trickling in. You can sense the withdrawal from the final phase of the purchase and you wonder why your prospects fail to convert. Your ads are in place and they show healthy […]...
Copywriting
Blank Image

Web vs. Print – The Key Differences in Copywriting

The world wide web has not killed print books, magazines and newspapers. However, it has created a new concept in professional copywriting: writing for the web. What does it mean? Why should there be a difference? Reading is the same, after all, irrespective of the medium. Actually, it is not. Parallel studies conducted by Sun […]...
DesignWeb Design
Blank Image

Essential Features for Accepting Payments on Your Website

Most small businesses use their websites to sell their products and services. Currently, setting up and managing an online store is quite simple and affordable. However, accepting online payments is a sensitive and strictly regulated aspect of running your online business. Credit card fraud and data theft are, unfortunately, everyday issues in which people lose […]...