Monthly Archives: February 2017

Lead generationOnline marketing
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Top eCommerce Strategies for 2017

eCommerce is the hottest topic of discussion among marketing specialists and business owners. In an increasingly mobile and connected world, people are more and more demanding when it comes to the flexibility and availability of the shopping experience. A few years ago, an online store by itself was innovative. Now we are already talking about […]...
DesignWeb Design
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How to Pick the Right Font for Your Website

“What’s in a font?” we could paraphrase Shakespeare and it is quite a legitimate question. First of all, they are the basis of all sorts of writing done on a computer. Secondly, they are in a wide variety, so it is easy to get lost among various styles and pick the wrong one. What exactly […]...
Copywriting
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5 Top Tools for Effective SEO Copywriting

SEO copywriting poses more challenges to content writers than other types of professional writing. It has to be easy to read and interesting, and comply with keyword optimisation rules imposed by Google. Some copywriters miss their mark because their texts, although judiciously crafted to respect keyword density and placement rules, do not make a pleasant […]...
DesignWeb Design
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How to Choose the Best Platform for Your Business Website

Doing business has changed dramatically in the online era. Even at a business to business level, the most valuable marketing and branding asset for any company is its website. Without exaggeration, the first impression a potential customer gets of your company is by looking at your website. A professional, clean design, good functionality and fast-loading […]...
DesignWeb Design
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5 Essential Elements Every Business Website Should Have

What makes a great business website? Is it the design? Or the contents? Which are the key elements visitors want to find on a website to continue browsing and take action? There are so many interlocking aspects which create an amazing browsing experience and they evolve together with people’s expectations. Websites are one of the […]...
DesignWordPress
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Top Places to Get Stunning Themes for Your WordPress Site

No doubt about it, WordPress is the king of web development platforms. It has earned this position by its solid, reliable functionalities, the high level of customisations which can be brought to a basic theme and the user-friendly control panel which allows even non-technical people to manage the content of their website. At the same […]...
AdvertisingCopywriting
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7 Words to Stop Using in Your Ad Copy

Advertising, while evolving into the world of audio and video, is still based on words. These words should stir emotions, persuade, bring evidence, and make people lust for a product. Talented copywriters of yesterday are now included in a hall of fame of their own. Their copy still stands the test of time, even though […]...
Copywriting
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5 Tips for Persuasive B2B Copywriting

Writing for the B2B world is not easy. You have to sound professional, persuasive, authoritative and entertaining. Most B2B ad copy forgets about the last item and is simply bland and boring. The cringe-worthy corporate lingo they employ is perfectly politically correct and professional – but it does not promote any sales. At best, it […]...