Monthly Archives: January 2017

Design
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5 Smart Tips for E-Commerce Web Design

Web design for e-commerce sites is quite different from design for presentation or corporate websites. The main purpose of an e-commerce website is to get lots and lots of sales, and every visual element of such a website must be cleverly placed in order to stimulate the buying decision and facilitate the completion of a […]...
Copywriting
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Top Resources for Writing Effective Web Copy

Copywriting has grown into a large and complex field which includes several key niches such as sales copywriting, SEO copywriting and web copywriting. Today we will focus on the latter element – a key element for any company or entrepreneur. We cannot imagine doing business at the present without a website among the key assets […]...
Copywriting
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How to Fix Common Copywriting Mistakes

A style, grammar, spelling or punctuation mistake in a beautiful text is like a fly in your favourite dish: although small, it makes you stop eating altogether. Many potentially amazing pieces of copy have become completely ineffective and performed poorly as a result because of one (or several) small mistakes. These mistakes are often overlooked […]...
CreativeDesign
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Top Web Design Mistakes That Can Hurt Your Conversion Rate

When people make the decision to buy a product, they go through a complex process in which emotions and logical arguments are working together to create the buying decisions. Many factors are taken into consideration, both at the conscious and the subconscious level of the prospect’s mind. Among these factors, visual ones are some of […]...
Copywriting
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When You Should Hire a Professional Copywriter

Although many small- and medium-sized business owners are a Jack-of-all-trades, doing everything from bookkeeping to marketing and copywriting, there is a time when you should consider hiring a professional to take care of certain aspects. One of these aspects is copywriting. As we have shown consistently throughout our previous articles, great marketing strategies involve lots […]...
Copywriting
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5 Common Copywriting Mistakes Small Business Owners Make

Copywriting is a specialised form of writing. It is not enough to have imagination, ideas and possession of a rich vocabulary – although these things certainly help. It is mostly about having a keen insight on what your potential customers would like to read, and what types of arguments and writing style would persuade them […]...
Copywriting
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5 Smart Tips to Write Effective Sales Copy

Writing is an art. Writing for marketing is art combined with science, and writing great sales copy is art, science and a bit of magic. In a world where everyone has something for sale, it is harder than ever to attract the customer’s attention, to gain their interest and to inspire the desire and decision […]...
Copywriting
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SEO Copywriting Secrets Every Marketer Should Know

As every marketer knows, SEO copywriting is a complex science which blends useful and interesting content with a specific set of rules concerning the placement and frequency of keywords to help a website rank higher on Google. It takes talent, care and attention to detail to create a balanced blend of readability and keyword density. […]...
Advertising
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Top Digital Ad Trends That Will Dominate 2017

2017 is already here and like any fresh start it makes people wonder what it has in store for us. For marketers and business owners, the natural question to ask is: how will online advertising evolve and where will it head? As we have been telling our readers for some time now, social media has […]...
CopywritingOnline marketingWordPress
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How to Choose the Perfect Layout for Your Blog

One of the most important decisions which will affect the success and popularity of your blog should be made right at the beginning, and it involves the layout. Many independent entrepreneurs and small companies spend little time planning the layout of their blog and simply pick a theme they like from the WordPress library. It […]...
Copywriting
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Top Ways to Overcome Writer’s Block

It happens like this: you sit down in front of your laptop, ready to write your next blog post and… nothing happens. You try a few headlines and you delete them. Your ideas are all jumbled up in your head and your words simply fail you. Do not panic – it is not something rare, […]...