Monthly Archives: December 2016

Copywriting
Blank Image

5 Psychology Triggers For Persuasive Copywriting

What makes some commercials and ads extremely appealing to customers? What is the magic formula which makes the words convey emotions and messages which activate the “buy” sense in people? Is it in the words themselves? In the way they sound or look on the screen? Is it the colour and shape of the font? […]...
CreativeDesign
Blank Image

Top Web Design Trends That Will Emerge in 2017

At every year end, experts across all industries share their views on the new trends and developments which will rule over those industries in the coming year. It has become a tradition, and both professionals and interested stakeholders keep their attention riveted on such announcements. In truth, when an industry leader is sharing their views […]...
AdvertisingCopywriting
Blank Image

The 10 Most Powerful Words in Advertising

Advertising is, at its core, the art of using persuasive words to sell products and services. Over the decades, various advertising strategies became trendy and then fell into obsolescence, but the basic principle stayed the same: create powerful emotions and customers will come running. But how do we create emotions? That’s right, with words. Crafty, […]...
Lead generation
Blank Image

Top 5 Effective Lead Generation Strategies for Startups

We have discussed many aspects concerning lead generation strategies for small- and medium-sized companies. But many of these strategies are not feasible for startups. New entrepreneurs have neither the finances nor the time to channel exclusively to this type of marketing strategy, while figuring out how to make their business take off. There are so […]...
Social Media
Blank Image

How to Avoid Copyright Infringement in Your Social Media Posts

Social media is the most recent battlefield between copyright holders and individuals posting content which was not created by them. Copyright and trademark infringement is not generally pursued actively against personal accounts (although the law allows it and some companies take action), but it is a completely different story when it comes to business accounts. […]...
Social Media
Blank Image

What Are Facebook™ Dark Posts and When to Use Them

The term “dark” is usually associated with negative issues, but there is absolutely nothing nefarious about the Facebook™ dark posts. They are, in a manner, a hidden way of advertising your products, but this is only with respect to your own company page newsfeed. How to Create a Dark Post in Facebook™ Before we actually […]...
Case Studies
Blank Image

Case Study: Selling An Event 6 weeks On

I started a new campaign for a client who wants to sell tickets to get “bums on seats” in early November 2016.  The budget is $8000. I’ve spent $7k so far and we’re 6 weeks in.  I’ve been sharing a little bit of its progress with my PTAT Group members as it’s been doing really […]...
Lead generation

Top Cost-Effective Lead Generation Strategies

We have written extensively on lead generation as one of the key strategies for growing your client base and creating loyal customers who, in turn, will become brand ambassadors for your business. However, as more and more companies compete for the same market share, lead generation strategies have become more and more sophisticated and expensive. […]...
Social Media
Blank Image

How to Repurpose Old Social Media Content

Two years ago, the media giant New York Times took the decision of shutting down several of its blogs. The top reason cited was the enormous work needed to keep the blogs constantly updated with fresh, relevant and original content. This decision highlights a critical problem for every marketer and business owner out there: keeping […]...
Social MarketingSocial Media
Blank Image

What You Need to Know About Facebook™ Offers

For some years now, Facebook™ has been moving on a clear path of being the social media platform for individuals and businesses, an online forum where people can connect with friends and celebrities. and discover shopping opportunities in an integrated manner. This is visible from the solid Adverts Manager and ad creation platforms for pages, […]...