Monthly Archives: July 2016

Social Media
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How to Take Advantage of the New Pinterest Targeting Tools

One of the most versatile social media platforms with rapid recent growth in number of active users is Pinterest. It seemed to lose momentum after Instagram took off, but the developers managed to create a smart mix of the best practices of Twitter, Instagram and Facebook™, and created a brand new experience both for private […]...
Social MarketingSocial Media
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Facebook™ Publishing Tools for Marketers

Marketers and publishers worldwide have several new reasons to prefer Facebook™ over other social media platforms. Apart from the rich Ads Manager platform and in-depth analytics provided by this social media channel, they can now target, share and monitor the analytics of their organic content in a simpler, time-saving manner. The new Publishing Tools launched […]...
Social Media
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Dos and Don’ts in Social Media Product Launches

Launching a new product is a very exciting moment for any company. In the continuous race to wow their customers with brand new products featuring modern design and more functionalities and benefits, it is extremely important to introduce every new product with a great launch event. Top companies host lavish parties with celebrities in the […]...
Social Media
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How to Improve Customer Service via Twitter

Customer service is one of the key aspects of running a successful business. People have enquiries, complaints, problems in using a product they ordered or in tracking an order, and they want to see that their issues are solved promptly and competently. In the old days, people would go directly to the store; later on […]...
Social MarketingSocial Media
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LinkedIn Groups: How to Create and Grow Yours

LinkedIn is long established as the social media platform for professionals and business opportunities. It is a specific online forum where people can connect with former university and work colleagues, managers, other professionals in their industry and seek out new job opportunities. For businesses and entrepreneurs, LinkedIn is prime “real estate” on the internet to […]...
Social Media
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Helpful Tools to Measure Your Social Media ROI

Every type of investment you make in your business must yield a return, otherwise it is a financial loss. Even social media efforts represent an investment, both of time and money. It is an investment into something more than direct sales. It is an investment into your customers’ lifetime values, into your brand value and […]...
Social MarketingSocial Media
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Everything You Must Know about Facebook™ Instant Articles

In its attempt to become the number 1 disseminator of content, Facebook™ is pushing the boundaries of technology and working around glitches which prevent its users from accessing every piece of content shared by brands and marketers through Facebook™ pages. One of the main issues experienced by users, especially on the mobile app, is the […]...
Social MarketingSocial Media
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How to Use Facebook™ Messenger for Marketing

As people become more and more dependent on their smartphones to connect with the world around them and with their friends, social media platforms have shifted their development tactics. While desktop-based features were the main focus until four or five years ago, at the present mobile apps rule the social media world. And one of […]...