Monthly Archives: June 2016

Social Media
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5 Rules of Twitter Etiquette

Twitter is one of those social media platforms which marketers and business owners need to pay special attention to. There are a few specific characteristics of sharing content and ideas on Twitter, and engaging with other people. On one hand, you are limited to 140 characters, including links. This means that whatever you have to […]...
Facebook AdsSocial Media
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How to Promote Your Company Events on Facebook™

Hosting events is one of the top recommended ways to gain exposure for your company, build authority in your niche and create a fresh pool of contacts – potential customers or business partners. Whether this event is a keynote speech, a product launch or a full-scale business convention with reputed featured speakers, if you want […]...
Facebook Ads
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Facebook™ vs. Twitter Ads: The Showdown

Social media advertising has become a staple for any business which wants to be successful and maintain a continuous traffic and sales funnel with an affordable investment. Indeed, even large corporations which can afford all kinds of advertising (outdoor billboards, TV and radio commercials, direct mail) are setting aside larger and larger chunks of their […]...
Social MarketingSocial Media
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How Social Is Your Business? (And 5 Signs It Is Not!)

Social media marketing is a lively world of its own with remarkable wins and notable fails. From small businesses to major brands, every company currently active on social media channels has seen its popularity index going from zero to hero…and sometimes back to zero. These fluctuations are determined mainly by the way businesses choose to […]...
Social MarketingSocial Media
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Pin This, Pin That – Learning the Nitty-Gritty of Pinterest Marketing

If you have followed our blog closely, you will have noticed an increased frequency of marketing and advertising tips for Facebook™, Twitter and LinkedIn. However, this does not mean that the other social media channels are to be ignored. The rule of the thumb for efficient promotion of your business and products is to select […]...
Facebook AdsSocial Media
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5 Ways in Which You Miss Your Target in Social Media Ad Campaigns

Social media ad campaigns are the lifeblood of many small business owners and marketers. However, not all these campaigns hit their mark. Some of them are near misses, while others are complete failures. However, they are designed strictly within the acceptable rules of the respective social media platform, they are created in good faith, and […]...
Facebook AdsSocial Media
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The Rise of Ad Blockers – Should You Worry?

In the already difficult battle among marketers and a more and more ad-resisting public, a new enemy has risen: ad blocking software. This software was developed as a browser plugin which effectively hides all kinds of banner ads from websites. In more recent versions, these ad blockers also hide social media ads on Facebook™, LinkedIn […]...