Monthly Archives: May 2016

Online marketing
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How to Collect and Use Testimonials Smartly

Building reputation for a company and confidence in its products or services has never been easy. However, in the present economy, with so many companies and products in each industry and niche, it is harder than ever to create proper differentiation and put the spotlight on a certain product. To add to the already difficult […]...
Lead generation
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5 Ways in Which Owning Your Mistakes Empower Your Business

Everyone makes mistakes, even the most celebrated business innovators and entrepreneurs. Henry Ford went bankrupt twice before launching his iconic car brand. Walt Disney was fired from a cartoonist position for lack of talent and imagination. And Steve Jobs was kicked out of his own company before making a big comeback. Each of these top […]...
Lead generationOnline marketing
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When is the Time to Rebrand Your Business? Find Out!

Brands are like people: they are born, go through the difficult stages of the early days and growing process, and then they mature. Some of them die out before they can become established. Others develop and expand internationally, becoming instantly recognisable in any corner of the world. As a brand grows, it undergoes various changes. […]...
Social MarketingSocial Media
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How To Implement a Loyalty Program on Social Media

Building customer loyalty is one of the most important marketing activities businesses should be performing, be them large corporations or budding start-ups. Given the high costs to attract customers, it takes more than a purchase from you to cover these costs. Investing in an expensive customer acquisition program only to have a single purchase made […]...
Online marketing
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How to Start and Run a Successful Family Business

The family that does business together, stays together. At least, that is what the theory says. In real life, starting a business together with your family members can lead to ruptures, long-term recriminations and rifts which take generations to mend. However, when a family business runs smoothly, everyone feels rewarded and fulfilled – both on […]...
AdvertisingFacebook Ads
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5 Reasons Why Your Facebook Ads Were Rejected

This is something that has happened to many marketers and entrepreneurs: they prepared an ad for Facebook™, double-checked everything…and it remained with the status “pending”. After a while, the status changed to “rejected”. The most frequent reason why Facebook™ rejects ads is because they do not comply with the ratio 80% photo or video and […]...
AdvertisingSocial Media
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Smart Tips for LinkedIn Advertising

LinkedIn is a special kind of social media platform: it is specifically addressed to professionals and business people who wish to expand their networks, find new work and business opportunities, and connect with former college friends, work colleagues and industry leaders. It is extremely effective for companies which are actively recruiting staff or want to […]...
Online marketingSocial Media
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Everything You Need to Know about Twitter Ads

If you feel like expanding your reach through paid promotion on other social media platforms after Facebook, then Twitter is the next best thing for your business. The lively platform promoting direct and to-the-point communication through 140-character messages is extremely popular among people and businesses alike. This is the place where people can interact directly […]...