Monthly Archives: March 2016

Social MarketingSocial Media
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4 Smart Tips to Help You Manage Multiple Social Media Accounts

As an entrepreneur and small business owner, you are solely in charge with all the activities related to running a business: keeping the accounting records, building products and developing services, marketing them and finding customers. Through the use of social media, small businesses have found a cost-effective and efficient marketing channel to attract prospects and […]...
Lead generation
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5 Ways Entrepreneurs Can Make Meetings More Effective

Many entrepreneurs believe that meetings are a waste of time, given the wide range of means of communication offered by modern technologies. It is true that video calls and emails greatly facilitate communication, but nothing replaces a face-to-face meeting when ideas are brought together and issues are discussed over the relevant documents. However, it is […]...
Social MarketingSocial Media
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How to Run a Successful Instagram Influencer Campaign

Instagram is the right social media platform if you want to become a star. Focusing exclusively on visuals, Instagram allows celebrities, influencers, regular people and businesses share photos, time lapses and short video snippets, attracting a lot of followers through the smart use of hashtags. For a small business which focuses on digital and visual […]...
Lead generation
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How to Calculate the ROI of Your Lead Nurturing Efforts

Lead nurturing, as we have previously discussed, is the specific marketing strategy through which companies engage prospects without promoting hard sale CTAs. In this approach, prospects are given reasons to build confidence in the company, discover its products and services, and advance at a leisurely pace towards the buying decision. Traditionally, the main metric for […]...
Lead generationOnline marketing
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5 Simple Steps to Create a Lead Nurturing Program

Hard-selling marketing strategies are less and less effective, and businesses themselves acknowledge the fact that it is preferable to nurture leads through the complete sales funnel and then retain them as loyal customers and brand ambassadors. Selling is a complex game with many rules and lead nurturing is a big part of this game. Let […]...