Monthly Archives: December 2015

AdvertisingFacebook Ads
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How Colours Affect Your Ads’ Conversion Rate

Colours add visual spice to everything around us. And each colour tells a story. At the beginning, psychologists noted people’s different behaviour when exposed to a specific colour, and then marketers took note of this and used it to build powerful brands. Right now, a specific shade of red makes us think of Coca Cola, […]...
Lead generation
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How to Get the Most out of Networking Events

Networking is one of the critical skills you must have as a business owner. You can never make it on your own. You need partners, suppliers, associates and talents to employ in order to grow your business and develop innovative products and services. So, what is a good way to expand your network and build […]...
Facebook Ads
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What You Need to Know About the New Facebook Pixel

So far, you’ve been using Facebook conversion pixel and Facebook custom audiences to target people with ads in a meaningful manner and to grow your sales funnel. These were two separate things that you were doing: first you had to install the Facebook conversion pixel script on each page of your website, and secondly you […]...
Lead generationOnline marketing
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5 Things You Can Do Every Day to Grow Your Small Business

Every business on this planet started out as a small business. They started out being run by visionary entrepreneurs who believed in their skills, and in the products and services they developed. As they started growing, the entrepreneurs discovered, tested and applied a set of business skills – let’s call them best practices. With the […]...
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10 Powerful Words to Use in Your Advertising Campaigns

Words are magical… they send good wishes, love messages, promises, and confirmations that we understand each other, respect each other and wish to help each other. The art of expressing thoughts and feelings through words is as old as humanity. We had poets, writers, thinkers and philosophers since the most ancient times. Now that our […]...