Monthly Archives: October 2015

Facebook AdsSocial Media
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7 Basic Tips to Start Advertising on Facebook

Facebook advertising is the simplest form of advertising, because it allows you to create and control everything, from the image you use to the target audience and daily costs. If you wonder what good it is to you, since your company already has a Facebook page, here are a few sobering statistics: There are over […]...
Online marketing
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Powerful Ways to Attract Traffic to Your Website

Let’s start with an easy question: if your website traffic were a song, which one would it be: “I’ll Be Your Number One” or “Lonely Teardrops”? If your website traffic statistics have not budged one single digit for weeks, it certainly is the second option. Since the beginning of Internet history, the “How to get […]...
Facebook Ads
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What You Need to Know About Facebook Video Ads

You may have noticed that for a while videos have been set to auto-play on Facebook. They are muted, but as you scroll down your news feed, they start playing as soon as you reach them. For businesses trying to attract more clients through Facebook advertising, this is very good news indeed. You just have […]...
Facebook Ads
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The Nitty Gritty of Creating Facebook Video Ads

So far, I think I’ve managed to convince you that Facebook advertising really works as an effective traffic and sales funnel and lately I’ve been discussing video ads. Now, since everyone and their mother is doing them, you should learn how to create and deploy your own Facebook video ad campaigns. If you need further […]...
Facebook Ads
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What You Should Know About Website Custom Audiences

Let us delve deeper today into what Facebook advertising is all about. And let me reiterate something I hold as a mantra: you should not aim to reach as many people as possible on Facebook, but rather the right kind of people. Today we will focus on this “right” kind of people and try to […]...
Facebook Ads
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5 Effective Ways to Use Facebook Custom Audiences

I’ve already mentioned a few salient points about custom audiences on Facebook. They are people who have already interacted with you; maybe they subscribed to your newsletter or they have already bought a product from you. At any rate, they are not an unknown, faceless mass of people who may or may not respond to […]...
Online marketingSocial Media
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6 Free Ways to Get More Likes on Facebook

A large number of followers on the social media represent the best target group for pitching your promotions, creating a traffic funnel to your website and encouraging conversion. It is an undisputable fact, and we won’t discuss or debate this aspect. Instead, we will focus on the key element of this issue: how to get […]...
Lead generationSocial Media
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How to Generate More Leads with Giveaways

Everyone loves to win and get free stuff, so why are not all giveaway lead generation tactics working? You have tried various contests, sweepstakes, and special discounts for social media followers, but they did not bring the expected results. So, what went wrong? The Abundance that Dulls Senses Here is a big secret: there are […]...
Lead generation
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4 Tools to Generate Constant Leads for Your Business

Lead generation is one of the most widespread marketing efforts, both by small business owners and specialized departments within large corporations. The reason for these efforts is that it is increasingly harder to attract new customers and build loyalty. Every single day, from waking up to going to bed, people see and hear call-to-actions: visit […]...
Lead generation
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Key Steps to Create a Lead Nurturing Program

Let us start by understanding what lead nurturing is. This is the principle of qualifying the leads that you have got in the door and moving them down the sales funnel. Perhaps they are new subscribers, or they are not yet in the right position on the purchase decision timeline, or they simply need more […]...
Lead generationOnline marketing
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6 Things to A/B Test on Your Landing Pages

Landing pages…the final frontier. This is the place where everyone who clicks on your Facebook ad arrives, and they all have some kind of expectations. Whether your landing page confirms these expectations or not makes the difference between great conversion and a big flop. The question is, how can you answer the various expectations of […]...
Lead generation
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5 Ways to Turn Customers Into Your Sales Force

There is a saying that great products sell themselves with no marketing efforts. But there is also an even more powerful and truer saying: that amazing products no longer need marketers, because their clients are the strongest advocates and sales force. Let me explain this a bit. Have you ever shopped for a specific product […]...
Facebook Ads
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5 Ways to Reduce Your Facebook Advertising Costs

Facebook advertising is one of the most effective and cost-efficient ways to reach your target market, engage potential customers and drive conversion. However, not everyone enjoys a smooth ride on the Facebook advertising journey. Some marketers barely break even, while others always obtain a great ROI for each campaign. Reducing Facebook advertising costs is a […]...
Facebook AdsSocial Media
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How To Use Facebook Photo Space Efficiently

Facebook offers lots of ways for you to display photos: profile photo, cover photo, News Feed post, high quality photo albums, Facebook ads and promoted posts. Through long experience and numerous trial and errors, many marketers and business owners have proved one clear thing: that you can reach more people and keep their interest by […]...